Tuesday, 24 February 2015

The Importance Of Preciseness Communication In Branding

Most of the people think that designing is all about appealing the eyes while most of the designers and advertising firms can fall into this category. They give so much importance to the designing elements that they miss out on the general communication that needs to be conveyed and addressed. Most of them as experienced have either followed a trend that was hit in the market or they go with the visual appeal without giving importance to the communication that needs to be addressed and the various mediums used for communication like the hoardings, billboards, etc. For information sake there are many modes of communication that needs to be addresses but here we will speak about the two main modes of communication i.e. Communication through designing and the mediums of communication followed.

Logo Designing

Mediums of Communication

The mediums of communication is the channel that is used while displaying your advertisements. There are many forms of channel like the Out of home Advertising that is done via Hoardings that you see placed on buildings displaying ads from various companies, Posters, Bus Advertising, Lamppost Banners, Street Advertising, Postcards, Taxi, Mobile Billboards are those big banners posters that are movable. It’s imperative for the marketers to follow standards while designing the elements as well as understand the best medium of conversation. 

Website Designing

A few examples of the worst sorts of mediums used for advertisements which have been followed suit and a few advertisements which never made any sense to the world. Beginning from the recent and the worst advertisement ever seen. At the metro station the entire train was plastered with the posters not even a minute space was left out, from the windows to every inch of the trains was covered. The moment one entered the stations it felt like they are being suffocated to see what my company looks like. See what I have in store for you. They were suffocating the audience with their display. If the marketers had a chance they will begin branding on the sky on the trees and the leaves. That was plain horrible. Get new but not this new that you message suffocates the audience.  

Communication through designing

When we design posters, banners, billboard, etc the designers need to keep in mind not just the designing elements of the posters but also the communication. Now what is the communication? Does it mean a separate write up? Not necessarily. Communication can be made via designing. But it not always necessary that you need to fill the designing with with all the good designs you come across the internet. What is there is a set of audience who is well aware of image that you just plastered it from a different place? The message that you give out to the audience is that of plagiarism. Which will not hold any relevance to your brand image. Building your brand image and through information overload or designing overload is an extremely bad idea. For people are way too busy in their lives, we as marketers understand that they have a lot of hassles to deal with and if we don't present ourselves precisely then we might go in for a toss. If there is information overload they will not even bother to look into your faces. So preciseness is the word here. Be precise, be minimalist but be strong with the one word that you choose or be strong enough with that one image you chose to display it’s imperative to know that it is not copied from somewhere else. Because plagiarism can be the worst mistake from designers. You can communicate a message via a simple image or even one word, but make sure that one thing is strong enough to hit the audience in their mind.



In order to have the desired effects and results for your campaign and advertising its highly suggested to sit for a brainstorming session. First highlight the USP’s of the products and what makes the product stand out from the other products. Then define the target audience. Which kind of audience would like to use that kind of products and where will they be found in majority. Will be they be found nearby homes, colonies or societies or will they found in malls, pubs, bars, offices, trains, metros, roads. Defining the right kind of target audience and the right mode of communication is almost half of the campaign is achieved. It is not always imperative for a company to go for those mode of communication that is expensive like the Tv commercial or hoardings. Initially they can begin with the Pilot Campaign where the campaign is first tried and tested and according to success measurement then the campaigns are carried forward to other forms of advertisements.

Campaign involves the expense of a lot of money so its wise to not to follow what has already been done going by the obvious. Research, Analyze and make your own perspective, take opinions of smart people, brainstorm over the idea and do something new and strategic. Give people something new to look forward to.  


Always Be New!

Being new, being innovative is something that can never go obsolete. To be new is not always easy with all that workload it can be a tough call. Any form of an innovation is inspired. But if you inspire yourself from just one project then you are the most foolish person on earth. Because its equivalent to plagiarism. But what if you copy or inspire from various works of creative people. Copy your work from ten it will be somewhat new but if you copy from hundred then your work will have the most original effect it can ever have. Because what happens is when you put an idea inside your head from one project and the second idea from the second project and so on and so forth the hundred ideas that have been now registered in your brain will jumble up and form a new idea.
Think New

Tuesday, 17 February 2015

The New Generation Photography

Photography the word has its origins from Greek words photos and graphite. Photos which means light and Graphite which means to draw, when we join them together we write them as drawing with light. Camera’s functionality begins with capturing images when there is light. However with the advancement in technologies there are lenses which can capture pictures in the dark.

From the time when I was born turning way back in the 1980’s my parents used to carry the camera where they used to turn around the switch every time a picture was being clicked. But are we ready to face hassles as such? Neah! There are so many convenient ways through many devices like smartphones  which is the most convenient option for photography nowadays. The hassles of carrying an extra device just for the sake of photography is not a cup of tea for the audience, but then there is a huge difference between a photograph taken from a camera to the photograph taken that from a professional camera.

I met a friend who sometime back who is into films, he had a camera from the 80’s of Nikon. He said that most of his work were from the camera itself but due to advent of the updated models there is nothing that can be compared with the camera that are used these days. Plus there are lenses of different types, one of a lense which was launched was being able to take photographs when the object is in motion. Then there are lenses which take photographs in the dark.
Talking about photography in earlier times when camera’s were used during vacations, family picnic, outing with friends, it was limited to these segments. But in time photography has expanded itself in almost all the spheres in the Business Industry.

Photography is one of the major tools used for marketing

Appealing or Beautiful objects attract people, be it a beautiful women or a beautiful design. We can’t always portray womens in the company posters, especially the industry which is not oriented towards them. For the business that deals with men accessories, there is no need for women in the pictures, however most of the ads that are used show women being in awe of the man when he uses that particular product.

When we see a picture of a beautiful women let’s say Audrey Hepburn, she is known to be the most graceful lady of all times. People who are not aware of her charisma or her power that she held in the Hollywood Industry, only by looking at the photograph one can comprehend the graciousness she carries which lead her to stardom. That is the the level of importance of photography, for they define your company, your industry standards. The more appealing a photograph is greater the views, greater the knowledge of the audience, greater you develop the skills for marketing. Also because most of the times it so happens that alongside a photograph there is either a  message or there is a hell lot of content which needs to be read. Only by looking at the photograph we can assure ourselves whether the article interest our mindset or not. Similar concept is followed when business people market their products, through branding via Hoardings, Billboards, Print Media like Newspapers, Magazines, Pamphlets, etc. If a pamphlet is distributed amongst a set of audiences which do not have a great use of photography then marketing via pamphlet is a total waste.

Cinema is one of the biggest industry in the respective nations and also uses a high modes of technologies. It’s imperative for these segment to keep up with the professionalism.

Tools used to enhance photography

Truth can never be hidden for they eventually find a way to out to expose themselves, photography is such. They define the reality, but its imperative that the same reality is showcased in a better way through modifications like the editing tools like AdobePhotoshop where there are many modifications applied. People have come to appreciate beauty from time immemorial. For everything that we capture may not have its desired outcome. It becomes important for huge industries like Cinema Houses, Business Partners the photographs that is used undergoes editions with an additional elements of designs otherwise the photograph will not sell on its own especially when it’s meant for business purposes.


Powerful Tool

Photographs are nowadays used for every forms of communication. While one is shopping alone, they share the photographs with their friends asking the opinions on the dress. Shopping portals like Flipkart, myntra and likewise if they do not display their dresses in the right way then they are ought to make a huge loss. As for the business their image is well portrayed by their websites and branding done in billboards, Hoardings etc. Think about a hoarding which is just a picture of lay man shopping? Will the audience at all be able to make anything out of it? That is why the need for other tools like Corel Draw, Adobe photoshop, Animax amongst others.

Photography image

Photographs are now used in almost all the spheres like Newspapers, Magazines, The cover designed used in the books. Pictures used in television. A friend of mine is not photogenic at all. We have tried very angles to get him, “The Look”, most of the lay man have failed even after edition can never manage to get a good photo out of this ugly guy. But the work of a good photographer is that no matter how worse the circumstances he is in he will make the best use of it. That is the kind of work done in Television. Many actors like Uday chopra for instance, Take Ajay Devgan for instance, initially when he began his career many directors opposed him, but due to the combination of makeup and photography a huge difference can be made.

Digital Photography

 In the digital platform photographs are taken every day for uploading on FacebookInstagram and celebrities or well known people choose to express themselves through photographs. Phone undoubtedly plays a major role but nothing that can be compared to a good camera. There are various software's that help you edit photographs like the Picasa.

Digital tools

Talk about any industry which is oriented towards business. Travelling being a major problem, most of the work is done through photographs. For instance if someone looking to buy  a house, the buyers will ask for photographs from the brokers then they will make efforts to visit the house.

The upcoming generation are more oriented digitally, and companies like Kodak, Fuji, Agfa have  gone almost bankrupt. Its time for these companies to change their business strategy.

Wednesday, 11 February 2015

Cheapest Source of Advertisement - Your own website

Companies have resorted to numerous forms of advertisements. Marketing is one of the most important segment in any industry. Companies need clients and vice versa. Companies initially have to define their target audience then select the right mediums of advertisements. If the right tool is not chosen it can have a huge negative impact on the cost. Have you ever wondered why a one rupee chocolate would go for a TV Commercial? Which is known to be the most expensive source of marketing in the industry. It’s for a very simple reason, from the time the chocolate is manufactured to the time it reaches to the retailers, the entire amount including the cost of advertising per chocolate is say  75 paise. If a brand manages to sell it in bulk let’s say 1000 pieces of chocolate per minute. The brand will manage to earn around 250 bucks every minute. And this increases the minute every time a chocolate is purchased. The money spent in marketing is “Paisa Vasool”. The possibility of opting for expensive mode of advertisements is just not possible for every company. There are many attractive forms of advertisements which  can be found in the market today. 


Resorting to the right tool of advertisement is as important as the idea of setting up a business. There are many options available in the market. Advertisements can be segregated into, Above the Line and Below the Line Advertisements. Above the Line (ATL) are type of advertisements that you would see in Television, Cinema, Radio and Print. Print Advertisment are ones that you see in Magazines, Newspapers, Hoardings, Billboards, Merchandising etc. Below the Line (BTL) is a technique used for touch and feel products also termed majorly as Experiential Marketing which can also be referred to as on ground campaign. This generally help in bringing products near the customers which help them experience the product by touch and feel methods before they come to a decision of purchasing the product. 

There are other forms of advertisements like Public Relations which help enhance the goodwill of the brand. Public Relations generally help in transforming the entire brand image. For an example, the company volunteers for philanthropy activities which helps in transforming the goodwill of the company. 

MICE can be classified as Meeting, Incentives, Conference and Events. Through these mediums companies organize meeting with their customers, dealers, retailers, sellers. Incentive’s are an important mediums to interact with sellers, dealers and retailers. Conference also sometimes referred to as conventions is organized when important meetings needs to be held. Events is organized at time of product launch most of the time it is also a fun filled activity among the employers and employees of a company.

Coming of age the concept of Digital Marketing is growing rapidly and most of the companies are falling into this category of advertisement. These forms of marketing are ones that make use of electronic devices like computers, laptops, notebooks, smartphones, tablets amongst others. There are many other portals that list’s business in it’s website which is common forum used for marketing. Portals like Just dial, India Mart. Innovative modes of advertisements like Guerrilla, Ambient  Marketing. 


As mentioned earlier there are many modes of advertising a company can resort to, the ATL forms of advertisement are generally resorted by companies who have been there in the market for years. They have established themselves over the years and investing in these forms of advertisement is not a big deal for them. BTL is resorted by brands who are a tyro in the field and the need to establish themselves. The general process followed while selecting the modes of advertisement is one where the target audience is defined and then the tools of advertisement is chosen which is majorly accessible to the target audience, that is when you know you have hit the dart right on it’s point. But that is not always the case, not many have the sensibilities of adopting the right methods, for they fall for the glamour. This decision only has a negative impact later on it’s stage. 

Brand that are new in the market and don’t have enough capital to invest for marketing may resort to cheaper modes of advertisement like door to door, cold calling or even bulk email. These forms of marketing tools are simply annoying. They only have a negative impact on the brand. Even if the company has lots of money to invest that would not mean that you would just go randomly branding. Recently it was seen in the Delhi Metro’ the exteriors of the trains were entirely branded. That was simply the most disgusting form of advertisement. The reaction from the audience was something like, “Dude, Let us breathe and give us some space”. It felt something like, if companies had the power they would opt for branding of the nature.

Striking a Balance

Which is the most important factor, because they define the goodwill of your company. If customers feel that you are invading their personal space they will probably never select you. Even if they do they might eventually end up getting annoyed with you and choose to deny your services. You might either be a veteran in the market or a tyro the most important form of advertisement that everybody resort to is the website. If this segment is not taken care of then they will eventually end up creating a negative image.  Any prospects searching for some services or looking to buy a product will first and foremost look into the details of your company which is found in your website. So why not consider enhancing your website, which is also the cheapest forms of advertisement.

digital world

A Few Main Things We Consider While Designing A Branding Website for you

Now, once we know that a website is one of the most important aspects or ingredients of modern day branding in the year 2015, better the website, better is the first impression. And mind it, we take no chances spilling over some nuisance on your websites through Amateurs! Radical Reflex is a company that has a well defined process flow, your website designing passes through. The dedicated visualizer, i.e. Pankaj Gupta, well known in this industry for his remarkable work for more than a decade, sets the primary stage of your website designing and then other experts join the process to give that concept a reality.