Catalogue Designing as a marketing strategy

Catalogues are an inseparable part of any companies' marketing strategies, and stays as one of the most powerful marketing instruments for the products and services. This age is armed with different types of business techniques, and hence, catalogues cannot be treated just a sales tool, but as an everyday part of the customer's purchasing habit. With the advent of online marketing, consumers use catalogues and then go online to investigate further about the product or service, or make a purchase without referring much.

 

As everyone is adopting striking tools for marketing, catalogue cannot be left unnoticed. There are many in the market, which do not appeal the customers’ mind. Hence, the first hurdle is to create something that is extremely good that enthrals the beholders at very first go.

For overcoming this,

 There are some tips for effective catalogue designing and marketing.

• Designing should be done placing the audience in mind. Your design and text should be able to highlight the products or services you want to market with striking headlines and images. The designing should vary according to the targeted customers. If it is directed to youngsters, it needs vibrancy, unlike old customers. Be it a small art piece or a flower pot or a luxurious car, the catalogue should radiate the soul and vibes of the company.

 

•  The most profitable and the most popular product should be featured on the outside top corner. The content for the same should be crisp, simple and striking. While designing the layout, image size, sales offers and price, the thought of customers should be primary.

•  Reinforce your brand image by keeping the style consistent. Whenever you design a catalogue, a consistent look should be maintained, which would enable the customers to identify you easily. It may be the style, or colour combination. Even without looking at the name of the brand or its logo, people should be able to recognize you from the crowd.

 

 

 

• Giving proper size and format for the product is very important. These days, a standard company does not stuff the whole page with images, be it website or catalogue. Following a minimalist pattern, the best image should be portrayed, highlighting the uniqueness and quality of the work.

Thus, sailing through the waters of online world makes us familiar with many avenues. When the world runs, we cannot crawl; instead, we should aspire to fly. Hence, it is pertinent to keep the business marketing strategy updated and attractive. In the case of catalogue designing, you should be able to squeeze the possibilities of visual effects. 

For See Catalogue Designing Radical Reflex

Case Study: Brokers Settlement

Project Brief

Here at Broker’s Settlement Services we understand the diversity and complexity of needs that come along with every individual client. Our mission is to provide all of our clients with a personalized service specific to their needs that ensures the highest levels of speed and quality throughout the entire transaction.

Challenges

• The website interface had to be modern, classy, minimal and user friendly.
• The homepage had to have tons of information and yet not look busy and cluttered.
• The website had to have a grid layout format made for 1366x768 resolution and higher so that it could render right in the middle of the screen on all resolutions.
• Use of modern user interactive features like slideshow, scroller, carousel and custom image hover transitions to enhance the overall user experience.
• Use of AJAX to load the data on demand to minimize the loading time. 

Solution Offered

• A stunning user interface was designed crafted with custom icons, graphics and HD quality rich images to enhance the look and feel of the website.
• Use of customized AJAX, CSS and jQuery to provide seamless and effortless user browsing experience.

Technology Used

• HTML
• CSS
• JQUERY
•  PHP
• UI Design
• Wordpress
• Graphics

 Case Study of Brokers Settlement By Website Designer Company In Delhi

Case Study: Acuity National

Project Brief

Acuity National Real Estate Solutions, LLC provides title and settlement services to clients all over the nation. Based out of Louisville, Kentucky, Acuity’s team of title veterans work with partners across the country to provide fast, efficient title and settlement services of all types.

Challenges

• The website interface had to be modern, classy, minimal and user friendly.
• The homepage had to have tons of information and yet not look busy and cluttered.
• The website had to have a grid layout format made for 1366x768 resolution and higher so that it could render right in the middle of the screen on all resolutions.
• Use of modern user interactive features like slideshow, scroller, carousel and custom image hover transitions to enhance the overall user experience.
• Use of AJAX to load the data on demand to minimize the loading time. 

Solution Offered

• A stunning user interface was designed crafted with custom icons, graphics and HD quality rich images to enhance the look and feel of the website.
• Use of customized AJAX, CSS and jQuery to provide seamless and effortless user browsing experience.

Technology Used

• HTML
• CSS
• JQUERY
• PHP
• UI Design
• Wordpress
• Graphics

Case Study By Radical Reflex

Pankaj Gupta

Why are we best in the Market?

Swamp of Designers

There is a swamp of designers in front of you, everyone claiming that they are the best in the market. They testify they have worked with a certain set of customers and they also have a set of designs and they highly claim that it has been done by them. Where is the validity? Where is the proof? There are n numbers of designs that can be found in Google easily. Do the consumers have enough time to do a thorough background check of the services? 

Well then how does a consumer rely on what is being said? Then the customers need to cross-check with the clients if they had ever worked with the designers then the factor of looking into the designs. Whether or not the designs produced by the designers are authentic or not? Cross checking the designs for authenticity is no harm. One need not be ashamed to cross-check after all a lot of money is being invested. If it’s true then you are at good hands. Then we consider the factor where we look at the impact of the design? How does one measure that? We need to measure the impact of Return on Investment? How do we measure that? 

Consideration of the ROI

A design needs to have an impact in the mind of the audience. It needs to have a similar impact on the ROI of the products or services. If these factors are not considered then the agency might not be the right person to work with. An agency when created by a non-veteran can be a risk investment. They are there in the market because it’s providing great money they don’t consider the impact that a design can have. Underestimating the value of a design is the biggest complacency in the world of market. 

Getting obsolete and the ideas of a new comer

Getting obsolete is also one of the biggest hindrances. People are always looking for something new they get tired of obsolete easily. To keep them entertained is a big task. To come up with a new campaign, a new message that hits the message directly is also a huge task. For an example Dairy Milk came up with a TV Commercial that was a hit amongst the audience. If the similar commercial is repeated with other products say it will be a plagiarism but if it’s repeated by the same company over and over again, then the audience is bound to get bored. Producing new message all the time is one of the important elements. That is why there is also a need of new and upcoming designers that bring a fresh thought a fresh idea, in the conceptualization of the design. So underestimating new comers is also a wrong idea if just so the customers fall into this mind set. 

Veterans

There is nothing that can be compared to knowledge that has been gained through an educational institute. But there is no doubt an experience that is gained from on the job. While you are in face to face with the client or you are in face to face with the job that is when one experience real pressure. Due to those pressures the one that is providing services, gain experiences. Because it is obvious that one will make mistakes and then they will try to overcome those mistakes. In the process one comes through many hassles associated with the work related issues. After crossing those hurdles and being able to solve those problems when crossing those hurdles that is when they realize that they are beginning to be a master at it. When it is said that experience counts this is when the results of a veteran that from a newcomer is ten times better and highly productive. Through this process when one makes mistakes and come across many nuances in his work schedule he begins to gain a master and then everyone begins taking his advice. That is the importance of experience and veterans in the agency. The importance of a fresh talent cannot be ignored either. 

Now why choose us?

We are not boasting about ourselves here. From experience and from the people we are acquainted with. If we are working with veterans from the industry who can help our clients achieve results from in and out of the industry. Keeping in mind the return of investment that is expected from an advertising perspective and the goodwill perspective. There are simply thousands of ways where they can deal with their problems and look into the products and devise strategies that are in best of ways for the future development. Also they have a knack for understanding the market, they are well aware of what goes in and what goes out. As for the non-veterans we hire candidates that have a knack for freshness that can produce new elements and pep it up with the modern approach that is essential. 

Pepping up with their enthusiasm and what catches of the youth is also an imperative factor. A culmination of both these segments is when they begin to reach the level of perfection that is required to come up with a new advertisement. Not just considering the level of perfection but also the quality. An idea in Radical Reflex is processed until that time when there are no complaints from the marketers. They are processed initially for the impact that it might create with the audience and the impact that is required to create a great ROI. They are processed through many veterans and leaders before a plan is presented to the client. That is the kind of tenacity our team follows and the kind of dedication that is required to undergo a project we follow and that is why we proudly believe in our efforts and we claim out rightly that we are the best. We proudly claim our efforts and hence we are the best.

The Importance Of Preciseness Communication In Branding

Most of the people think that designing is all about appealing the eyes while most of the designers and advertising firms can fall into this category. They give so much importance to the designing elements that they miss out on the general communication that needs to be conveyed and addressed. Most of them as experienced have either followed a trend that was hit in the market or they go with the visual appeal without giving importance to the communication that needs to be addressed and the various mediums used for communication like the hoardings, billboards, etc. For information sake there are many modes of communication that needs to be addresses but here we will speak about the two main modes of communication i.e. Communication through designing and the mediums of communication followed.

Logo Designing

Mediums of Communication

The mediums of communication is the channel that is used while displaying your advertisements. There are many forms of channel like the Out of home Advertising that is done via Hoardings that you see placed on buildings displaying ads from various companies, Posters, Bus Advertising, Lamppost Banners, Street Advertising, Postcards, Taxi, Mobile Billboards are those big banners posters that are movable. It’s imperative for the marketers to follow standards while designing the elements as well as understand the best medium of conversation. 

Website Designing

A few examples of the worst sorts of mediums used for advertisements which have been followed suit and a few advertisements which never made any sense to the world. Beginning from the recent and the worst advertisement ever seen. At the metro station the entire train was plastered with the posters not even a minute space was left out, from the windows to every inch of the trains was covered. The moment one entered the stations it felt like they are being suffocated to see what my company looks like. See what I have in store for you. They were suffocating the audience with their display. If the marketers had a chance they will begin branding on the sky on the trees and the leaves. That was plain horrible. Get new but not this new that you message suffocates the audience.  

Communication through designing

When we design posters, banners, billboard, etc the designers need to keep in mind not just the designing elements of the posters but also the communication. Now what is the communication? Does it mean a separate write up? Not necessarily. Communication can be made via designing. But it not always necessary that you need to fill the designing with with all the good designs you come across the internet. What is there is a set of audience who is well aware of image that you just plastered it from a different place? The message that you give out to the audience is that of plagiarism. Which will not hold any relevance to your brand image. Building your brand image and through information overload or designing overload is an extremely bad idea. For people are way too busy in their lives, we as marketers understand that they have a lot of hassles to deal with and if we don't present ourselves precisely then we might go in for a toss. If there is information overload they will not even bother to look into your faces. So preciseness is the word here. Be precise, be minimalist but be strong with the one word that you choose or be strong enough with that one image you chose to display it’s imperative to know that it is not copied from somewhere else. Because plagiarism can be the worst mistake from designers. You can communicate a message via a simple image or even one word, but make sure that one thing is strong enough to hit the audience in their mind.

Communication

Brainstorm

In order to have the desired effects and results for your campaign and advertising its highly suggested to sit for a brainstorming session. First highlight the USP’s of the products and what makes the product stand out from the other products. Then define the target audience. Which kind of audience would like to use that kind of products and where will they be found in majority. Will be they be found nearby homes, colonies or societies or will they found in malls, pubs, bars, offices, trains, metros, roads. Defining the right kind of target audience and the right mode of communication is almost half of the campaign is achieved. It is not always imperative for a company to go for those mode of communication that is expensive like the Tv commercial or hoardings. Initially they can begin with the Pilot Campaign where the campaign is first tried and tested and according to success measurement then the campaigns are carried forward to other forms of advertisements.

Campaign involves the expense of a lot of money so its wise to not to follow what has already been done going by the obvious. Research, Analyze and make your own perspective, take opinions of smart people, brainstorm over the idea and do something new and strategic. Give people something new to look forward to.  

Analysis

Always Be New!

Being new, being innovative is something that can never go obsolete. To be new is not always easy with all that workload it can be a tough call. Any form of an innovation is inspired. But if you inspire yourself from just one project then you are the most foolish person on earth. Because its equivalent to plagiarism. But what if you copy or inspire from various works of creative people. Copy your work from ten it will be somewhat new but if you copy from hundred then your work will have the most original effect it can ever have. Because what happens is when you put an idea inside your head from one project and the second idea from the second project and so on and so forth the hundred ideas that have been now registered in your brain will jumble up and form a new idea.

Branding in Delhi By Pankaj Gupta , Radical Reflex

Think New

The New Generation Photography

Photography the word has its origins from Greek words photos and graphite. Photos which means light and Graphite which means to draw, when we join them together we write them as drawing with light. Camera’s functionality begins with capturing images when there is light. However with the advancement in technologies there are lenses which can capture pictures in the dark.

From the time when I was born turning way back in the 1980’s my parents used to carry the camera where they used to turn around the switch every time a picture was being clicked. But are we ready to face hassles as such? Neah! There are so many convenient ways through many devices like smartphones  which is the most convenient option for photography nowadays. The hassles of carrying an extra device just for the sake of photography is not a cup of tea for the audience, but then there is a huge difference between a photograph taken from a camera to the photograph taken that from a professional camera.

I met a friend who sometime back who is into films, he had a camera from the 80’s of Nikon. He said that most of his work were from the camera itself but due to advent of the updated models there is nothing that can be compared with the camera that are used these days. Plus there are lenses of different types, one of a lense which was launched was being able to take photographs when the object is in motion. Then there are lenses which take photographs in the dark.

Talking about photography in earlier times when camera’s were used during vacations, family picnic, outing with friends, it was limited to these segments. But in time photography has expanded itself in almost all the spheres in the Business Industry.

Photography is one of the major tools used for marketing

Appealing or Beautiful objects attract people, be it a beautiful women or a beautiful design. We can’t always portray womens in the company posters, especially the industry which is not oriented towards them. For the business that deals with men accessories, there is no need for women in the pictures, however most of the ads that are used show women being in awe of the man when he uses that particular product.

When we see a picture of a beautiful women let’s say Audrey Hepburn, she is known to be the most graceful lady of all times. People who are not aware of her charisma or her power that she held in the Hollywood Industry, only by looking at the photograph one can comprehend the graciousness she carries which lead her to stardom. That is the the level of importance of photography, for they define your company, your industry standards. The more appealing a photograph is greater the views, greater the knowledge of the audience, greater you develop the skills for marketing. Also because most of the times it so happens that alongside a photograph there is either a  message or there is a hell lot of content which needs to be read. Only by looking at the photograph we can assure ourselves whether the article interest our mindset or not. Similar concept is followed when business people market their products, through branding via Hoardings, Billboards, Print Media like Newspapers, Magazines, Pamphlets, etc. If a pamphlet is distributed amongst a set of audiences which do not have a great use of photography then marketing via pamphlet is a total waste.

.

Cinema is one of the biggest industry in the respective nations and also uses a high modes of technologies. It’s imperative for these segment to keep up with the professionalism.

Tools used to enhance photography

Truth can never be hidden for they eventually find a way to out to expose themselves, photography is such. They define the reality, but its imperative that the same reality is showcased in a better way through modifications like the editing tools like AdobePhotoshop where there are many modifications applied. People have come to appreciate beauty from time immemorial. For everything that we capture may not have its desired outcome. It becomes important for huge industries like Cinema Houses, Business Partners the photographs that is used undergoes editions with an additional elements of designs otherwise the photograph will not sell on its own especially when it’s meant for business purposes.

Powerful Tool

Photographs are nowadays used for every forms of communication. While one is shopping alone, they share the photographs with their friends asking the opinions on the dress. Shopping portals like Flipkart, myntra and likewise if they do not display their dresses in the right way then they are ought to make a huge loss. As for the business their image is well portrayed by their websites and branding done in billboards, Hoardings etc. Think about a hoarding which is just a picture of lay man shopping? Will the audience at all be able to make anything out of it? That is why the need for other tools like Corel Draw, Adobe photoshop, Animax amongst others.

Photographs are now used in almost all the spheres like Newspapers, Magazines, The cover designed used in the books. Pictures used in television. A friend of mine is not photogenic at all. We have tried very angles to get him, “The Look”, most of the lay man have failed even after edition can never manage to get a good photo out of this ugly guy. But the work of a good photographer is that no matter how worse the circumstances he is in he will make the best use of it. That is the kind of work done in Television. Many actors like Uday chopra for instance, Take Ajay Devgan for instance, initially when he began his career many directors opposed him, but due to the combination of makeup and photography a huge difference can be made.

Digital Photography

 In the digital platform photographs are taken every day for uploading on Facebook, Instagram and celebrities or well known people choose to express themselves through photographs. Phone undoubtedly plays a major role but nothing that can be compared to a good camera. There are various software's that help you edit photographs like the Picasa.

Talk about any industry which is oriented towards business. Travelling being a major problem, most of the work is done through photographs. For instance if someone looking to buy  a house, the buyers will ask for photographs from the brokers then they will make efforts to visit the house.

The upcoming generation are more oriented digitally, and companies like Kodak, Fuji, Agfa have  gone almost bankrupt. Its time for these companies to change their business strategy.

Contact us For Photography service in Delhi

Redical Reflex Websites Portfolio