Friday, 23 January 2015

Be New! -Cliché story line in movies

How do we define, creativity? How can we say that a certain set of people are creative? Let’s begin with an example. All of us have watched movies, let’s talk about one specific segments in the movie industry i.e. Bollywood. The movies that were made in the 80’s have a different style from the movies that from the 90’s and then the 21st century movies are different even in terms of technicalities to that from the 90’s. It has evolved in due time. The audiences have evolved too, but the mass do not look at the technical details that were involved during the making of the movie. Well, that statement can however be contradictory. Many are interested in the actors involved in the movies, while many the directors, many can be interested in the technicalities, while many in the dialogues but there is n’t anything above and beyond the story line, because that is the basic foundation of any movie.

A director comes up with a great story line, makes a movie out of it and the audiences are affected by it. It goes on to become a major blockbuster, earns a great reputation and so on and so forth. But what happens next is a part of any other industry we can talk about. For an example, the Salman Khan movies are a great hit these days. Whether they make any sense at all is out of the question and we are not discussing them. Of the many recent action movies that were released of him Wanted was the first of its kind initiative which went on to become a hit and the trend began and then came movies like Dabang, Heroes, Ready, Bodyguard, Tiger then Dabang 2.

However discussing origins of movies where with a touch of one hand of the hero, the villain ends up flying to the other end of town, with just a puff from the hero nose a whirl wind begins. These actions related are majorly found in Tollywood and discussing when they first began it’s not something we are discussing it either. For Bollywood it wasn’t of first of its kind either, but the audiences have enjoyed them thoroughly. This trend has been followed for quite some time; we might ask ourselves why, Wanted click off or Dabang click off? Because it may have all those non sense actions filled in it but then there was a new character, a dream character that was introduced. Some part of it’s a reality some of it unrealistic. These were clubbed in together hence connecting with the mass audience. Because they had a whiff of newness in them, if these keep going on and on, then the audience is ought to get bored. And hence it will become a cliché, which is then a huge loss.

Love stories have been a major theme with the Bollywood, if they keep presenting us with the same old stories time and again, then there isn’t a market for it any more. A touch of creativity is now the most important foundation for any industry should depend on and that is why there is a rise in these segments. Every other company now has a separate segment for Creative. They hire one or many, and make sure they are the best, because it’s the only means for survival.

Examples of clichéd work in other industries

An example of clichéd work which went horribly wrong, wassap for an example was an innovation. Since it was an innovation and connected well with the audience then the competitors started coming to the market with all sorts of scheme and bribes to download their chat application for an example Viber, We Chat, Chaatz, Hike they may work with certain set of audiences but not with the mass as a whole. But the best things about these companies are that they have new features in them, which whatsapp may never have. So it is the difference that counts.

An example from a marketing industry, let’s say an advertisement firm. They receive briefs from many companies to come up with a new marketing plan, the client reaches out to many in the market not just one. Then they select the best amongst the many that they have approached. Their select only the one that has a hint of newness in them. Without which a marketing campaign will never work.

The potential of a creative person

Creativity is therefore, an addition of newness to your work, a touch of innovation, which has never been witnessed before. We might as well argue that how can anyone create and come up with something new all the time. Then I have a very valid answer to it and that is, inspire yourself not from one project for that will be labeled as plagiarism and you don’t want to put yourself in this category. Once you are labeled of this category then you have sure to had your loss. To create something new inspire yourself from different work, install them in your brain, mix them as you would do with a mixer grinder, and come up with something new of your own. Okay where do we inspire ourselves from?

Oh! Common the world of art is immense. Watch good movies for there are thousands of them, watch serials which gives you a food for a thought, go out watch play, visit art exhibitions, go out for a lonely walk, observe people their mannerisms and their reaction to a certain situation, be sensitive to people’s needs, introspect, most importantly read variety of books. You can indulge yourself in the imaginations of the author; there is no end to it. There are fiction, encyclopedia, history, politics, you jumble all of these in your head and you will eventually come out of one of your kind of work and that is a true nature of a creative person. Explore your world for there is a vast ocean in front of you, and if something does not click then indulge yourself in the works of art again. You are then ready to go. 

Thursday, 15 January 2015

Your Company” In Vogue! Directions =>> Radical Reflex

In Vogue 
The need for, “Style Statement” is unending. It gets more conventional as the years pass by. Arising out of our ancestors to the new generation the only fashionable activity that keeps us in vogue and perhaps it is segmented in every spheres of life, right from childhood to the phase of adolescence, and then encompassed in the adulthood. We define our style from the way we portray ourselves to kind of schools one has visited, to wearing the most fashionable brands clothing, carrying the latest gadgets and gizmos, driving the sleekest designed car to a smashing cover photo/display picture for our facebook page and so on. We might think that these elements are concentrated towards the youth but the same rule applies for business men. Everything holds a prime importance, even the minutest element because it’s the foundation of the company that is being built. The office architecture including the interior designs, The communication strategy that is their logo, their portfolio, their branding which is now mainly exhibited through websites.

As a client I would never go for an agency whose websites are not outstanding. As a job seeker my aspirational company would be the one that have a great communication behind them and can carry themselves well. The first impression we get through is the communication exhibited through their designs. That is when Radical Reflex comes into the picture.

Radically - Getting acquainted

Not just looking at the exteriors but also delving deep to the core, strengthening that holds the structure of an organization. Radical reflex infuses its knowledge and experience in the industry of business and creativity which is an imperative trait for the unyielding men that want to involve themselves in business and want to be recognized for the same. The biggest benefit from this is the impact on business growth and brand building.
The foundation has been built and it’s time to let Radical Reflex to take over. Greater the style, the smarter you are in the market. That is why Radical Reflex has not hindered itself from providing and covering all the aspects of a designing that is required for a business. Their skilled team members have all the knowledge and creativity it requires to build a gob smacking website, an attractive brochure, or to get content written for your product and what not. Benefitting you in the following segments:

  • Website Designing – One roof for quality, detailing, user interface, development and robust coding. Their experience has helped them develop services and packages that match the needs of the customers to become successful, convenient and rational assistance, exhortation and support is provided at a focused cost.

  • Logo Design and Branding – The most important factor for your business establishment. A creative, eye-catching, soothing and a beautiful logo is the most integral part of this strategy.

  • Graphics and Printing – Out of the box thinking and revival from the clichéd thinking which helps them and their client to make an impact on viewers. From brochures to promotional banners, they create powerful visual concepts that captivate the audience. Also assuring that apart from a pleasing look, the purpose of the banner or brochure is also satisfied. After all, the sales matter the most, don’t they?

  • Photography Services – General nature of internet users is to feel attracted towards websites that have properly placed relevant images. The images not only help the website visitors to get an idea of the products and services being offered by the website but also influence their choice to engage more deeply with the website.  Being aware of this fact, the focus on enhancing the website design by offering product and general photographs and images that harmoniously blend with the colors and content for the website.
  • CMS - A CMS enables the client as a web master, to manage all aspects of website, in an easy and timely manner. Adding new content update, modification of the existing content or even manage users without seeking the assistance of the website developers.

  • Content Writing – Content writing is not just about providing information about the products and services offered by a website. It is about showcasing the various opportunities and options that are available to for enhancing and simplifying their everyday activities.

  • Wordpress and Joomla Development - The growing popularity of Wordpress as a CMS solution is primarily due to the ease of ensuring the relevance and high quality of content which is a basic necessity for gaining better rankings across search engines. It is fast and easy to use, It is extremely powerful and efficient, It is quite flexible and easy to customize. Joomla being the oldest CMS, is mostly preferred because of its reliability and ease of creating really complex sites. The CMS offers strong social networking features, which are becoming the new buzzword in the area of online marketing and best SEO strategies.
Niche Marketing

Radical Reflex been in the industry for almost a decade has a niche for understanding your marketing segment through creativity and delving deep to comprehend your business. Experience counts – because they have been there and done that. From mistakes they have learned and have been unyielding in the process. So that is what makes Radical Reflex stand through times when your business is facing the crunch, when it need for the fame, when in need for a parent, guiding the business through their expertise in the designing segments.

Reflexes gained from Experience

We are not here to ramble on. But provide you with evidences. Going through the website you will come across their work. Their experience is this vast arena which includes in dealing with clients like Vidhu Vinod Chopra Films, Pogo Theater, Samsung, Nokia, Polaris IIT Delhi, Super 8 hotels, Maxim, Best Western, Think Digit, Karvy, ABP News, Pepperfry amongst others.

Being a cult

To stand out from the crowd is not an easy thing but with minds and work which is Radical who are always on the Reflex, that is when you know you are the right place and the quest for a magic designer in this whirlpool of designers has come to an end.