Companies have resorted to
numerous forms of advertisements. Marketing is one of the most important
segment in any industry. Companies need clients and vice versa. Companies
initially have to define their target audience then select the right mediums of
advertisements. If the right tool is not chosen it can have a huge negative
impact on the cost. Have you ever wondered why a one rupee chocolate would go
for a TV Commercial? Which is known to be the most expensive source of
marketing in the industry. It’s for a very simple reason, from the time the
chocolate is manufactured to the time it reaches to the retailers, the entire
amount including the cost of advertising per chocolate is say 75 paise. If a brand manages to sell it in
bulk let’s say 1000 pieces of chocolate per minute. The brand will manage to
earn around 250 bucks every minute. And this increases the minute every time a
chocolate is purchased. The money spent in marketing is “Paisa Vasool”. The
possibility of opting for expensive mode of advertisements is just not possible
for every company. There are many attractive forms of advertisements which can be found in the market today.
Resorting to the right tool of
advertisement is as important as the idea of setting up a business. There are
many options available in the market. Advertisements can be segregated into,
Above the Line and Below the Line Advertisements. Above the Line (ATL) are type
of advertisements that you would see in Television, Cinema, Radio and Print.
Print Advertisment are ones that you see in Magazines, Newspapers, Hoardings,
Billboards, Merchandising etc. Below the Line (BTL) is a technique used for
touch and feel products also termed majorly as Experiential Marketing which can
also be referred to as on ground campaign. This generally help in bringing
products near the customers which help them experience the product by touch and
feel methods before they come to a decision of purchasing the product.
There are other forms of
advertisements like Public Relations which help enhance the goodwill of the
brand. Public Relations generally help in transforming the entire brand image.
For an example, the company volunteers for philanthropy activities which helps
in transforming the goodwill of the company.
MICE can be classified as Meeting,
Incentives, Conference and Events. Through these mediums companies organize
meeting with their customers, dealers, retailers, sellers. Incentive’s are an
important mediums to interact with sellers, dealers and retailers. Conference
also sometimes referred to as conventions is organized when important meetings
needs to be held. Events is organized at time of product launch most of the
time it is also a fun filled activity among the employers and employees of a
company.
Coming of age the concept of
Digital Marketing is growing rapidly and most of the companies are falling into
this category of advertisement. These forms of marketing are ones that make use
of electronic devices like computers, laptops, notebooks, smartphones, tablets
amongst others. There are many other portals that list’s business in it’s
website which is common forum used for marketing. Portals like Just dial, India
Mart. Innovative modes of advertisements like Guerrilla, Ambient Marketing.
As mentioned earlier there are
many modes of advertising a company can resort to, the ATL forms of
advertisement are generally resorted by companies who have been there in the
market for years. They have established themselves over the years and investing
in these forms of advertisement is not a big deal for them. BTL is resorted by
brands who are a tyro in the field and the need to establish themselves. The
general process followed while selecting the modes of advertisement is one
where the target audience is defined and then the tools of advertisement is
chosen which is majorly accessible to the target audience, that is when you
know you have hit the dart right on it’s point. But that is not always the
case, not many have the sensibilities of adopting the right methods, for they
fall for the glamour. This decision only has a negative impact later on it’s
stage.
Brand that are new in the market
and don’t have enough capital to invest for marketing may resort to cheaper
modes of advertisement like door to door, cold calling or even bulk email.
These forms of marketing tools are simply annoying. They only have a negative
impact on the brand. Even if the company has lots of money to invest that would
not mean that you would just go randomly branding. Recently it was seen in the
Delhi Metro’ the exteriors of the trains were entirely branded. That was simply
the most disgusting form of advertisement. The reaction from the audience was
something like, “Dude, Let us breathe and give us some space”. It felt
something like, if companies had the power they would opt for branding of the
nature.
Striking a Balance
Which is the most important
factor, because they define the goodwill of your company. If customers feel
that you are invading their personal space they will probably never select you.
Even if they do they might eventually end up getting annoyed with you and
choose to deny your services. You might either be a veteran in the market or a
tyro the most important form of advertisement that everybody resort to is the
website. If this segment is not taken care of then they will eventually end up
creating a negative image. Any prospects
searching for some services or looking to buy a product will first and foremost
look into the details of your company which is found in your website. So why
not consider enhancing your website, which is also the cheapest forms of
advertisement.
A Few Main Things We Consider While Designing A Branding Website for you
Now, once we know that a website is one of the most important aspects or ingredients of modern day branding in the year 2015, better the website, better is the first impression. And mind it, we take no chances spilling over some nuisance on your websites through Amateurs! Radical Reflex is a company that has a well defined process flow, your website designing passes through. The dedicated visualizer, i.e. Pankaj Gupta, well known in this industry for his remarkable work for more than a decade, sets the primary stage of your website designing and then other experts join the process to give that concept a reality.
