Catalogue Designing as a marketing strategy

Catalogues are an inseparable part of any companies' marketing strategies, and stays as one of the most powerful marketing instruments for the products and services. This age is armed with different types of business techniques, and hence, catalogues cannot be treated just a sales tool, but as an everyday part of the customer's purchasing habit. With the advent of online marketing, consumers use catalogues and then go online to investigate further about the product or service, or make a purchase without referring much.

 

As everyone is adopting striking tools for marketing, catalogue cannot be left unnoticed. There are many in the market, which do not appeal the customers’ mind. Hence, the first hurdle is to create something that is extremely good that enthrals the beholders at very first go.

For overcoming this,

 There are some tips for effective catalogue designing and marketing.

• Designing should be done placing the audience in mind. Your design and text should be able to highlight the products or services you want to market with striking headlines and images. The designing should vary according to the targeted customers. If it is directed to youngsters, it needs vibrancy, unlike old customers. Be it a small art piece or a flower pot or a luxurious car, the catalogue should radiate the soul and vibes of the company.

 

•  The most profitable and the most popular product should be featured on the outside top corner. The content for the same should be crisp, simple and striking. While designing the layout, image size, sales offers and price, the thought of customers should be primary.

•  Reinforce your brand image by keeping the style consistent. Whenever you design a catalogue, a consistent look should be maintained, which would enable the customers to identify you easily. It may be the style, or colour combination. Even without looking at the name of the brand or its logo, people should be able to recognize you from the crowd.

 

 

 

• Giving proper size and format for the product is very important. These days, a standard company does not stuff the whole page with images, be it website or catalogue. Following a minimalist pattern, the best image should be portrayed, highlighting the uniqueness and quality of the work.

Thus, sailing through the waters of online world makes us familiar with many avenues. When the world runs, we cannot crawl; instead, we should aspire to fly. Hence, it is pertinent to keep the business marketing strategy updated and attractive. In the case of catalogue designing, you should be able to squeeze the possibilities of visual effects. 

For See Catalogue Designing Radical Reflex

Case Study: Acuity National

Project Brief

Acuity National Real Estate Solutions, LLC provides title and settlement services to clients all over the nation. Based out of Louisville, Kentucky, Acuity’s team of title veterans work with partners across the country to provide fast, efficient title and settlement services of all types.

Challenges

• The website interface had to be modern, classy, minimal and user friendly.
• The homepage had to have tons of information and yet not look busy and cluttered.
• The website had to have a grid layout format made for 1366x768 resolution and higher so that it could render right in the middle of the screen on all resolutions.
• Use of modern user interactive features like slideshow, scroller, carousel and custom image hover transitions to enhance the overall user experience.
• Use of AJAX to load the data on demand to minimize the loading time. 

Solution Offered

• A stunning user interface was designed crafted with custom icons, graphics and HD quality rich images to enhance the look and feel of the website.
• Use of customized AJAX, CSS and jQuery to provide seamless and effortless user browsing experience.

Technology Used

• HTML
• CSS
• JQUERY
• PHP
• UI Design
• Wordpress
• Graphics

Case Study By Radical Reflex

Pankaj Gupta

The Importance Of Preciseness Communication In Branding

Most of the people think that designing is all about appealing the eyes while most of the designers and advertising firms can fall into this category. They give so much importance to the designing elements that they miss out on the general communication that needs to be conveyed and addressed. Most of them as experienced have either followed a trend that was hit in the market or they go with the visual appeal without giving importance to the communication that needs to be addressed and the various mediums used for communication like the hoardings, billboards, etc. For information sake there are many modes of communication that needs to be addresses but here we will speak about the two main modes of communication i.e. Communication through designing and the mediums of communication followed.

Logo Designing

Mediums of Communication

The mediums of communication is the channel that is used while displaying your advertisements. There are many forms of channel like the Out of home Advertising that is done via Hoardings that you see placed on buildings displaying ads from various companies, Posters, Bus Advertising, Lamppost Banners, Street Advertising, Postcards, Taxi, Mobile Billboards are those big banners posters that are movable. It’s imperative for the marketers to follow standards while designing the elements as well as understand the best medium of conversation. 

Website Designing

A few examples of the worst sorts of mediums used for advertisements which have been followed suit and a few advertisements which never made any sense to the world. Beginning from the recent and the worst advertisement ever seen. At the metro station the entire train was plastered with the posters not even a minute space was left out, from the windows to every inch of the trains was covered. The moment one entered the stations it felt like they are being suffocated to see what my company looks like. See what I have in store for you. They were suffocating the audience with their display. If the marketers had a chance they will begin branding on the sky on the trees and the leaves. That was plain horrible. Get new but not this new that you message suffocates the audience.  

Communication through designing

When we design posters, banners, billboard, etc the designers need to keep in mind not just the designing elements of the posters but also the communication. Now what is the communication? Does it mean a separate write up? Not necessarily. Communication can be made via designing. But it not always necessary that you need to fill the designing with with all the good designs you come across the internet. What is there is a set of audience who is well aware of image that you just plastered it from a different place? The message that you give out to the audience is that of plagiarism. Which will not hold any relevance to your brand image. Building your brand image and through information overload or designing overload is an extremely bad idea. For people are way too busy in their lives, we as marketers understand that they have a lot of hassles to deal with and if we don't present ourselves precisely then we might go in for a toss. If there is information overload they will not even bother to look into your faces. So preciseness is the word here. Be precise, be minimalist but be strong with the one word that you choose or be strong enough with that one image you chose to display it’s imperative to know that it is not copied from somewhere else. Because plagiarism can be the worst mistake from designers. You can communicate a message via a simple image or even one word, but make sure that one thing is strong enough to hit the audience in their mind.

Communication

Brainstorm

In order to have the desired effects and results for your campaign and advertising its highly suggested to sit for a brainstorming session. First highlight the USP’s of the products and what makes the product stand out from the other products. Then define the target audience. Which kind of audience would like to use that kind of products and where will they be found in majority. Will be they be found nearby homes, colonies or societies or will they found in malls, pubs, bars, offices, trains, metros, roads. Defining the right kind of target audience and the right mode of communication is almost half of the campaign is achieved. It is not always imperative for a company to go for those mode of communication that is expensive like the Tv commercial or hoardings. Initially they can begin with the Pilot Campaign where the campaign is first tried and tested and according to success measurement then the campaigns are carried forward to other forms of advertisements.

Campaign involves the expense of a lot of money so its wise to not to follow what has already been done going by the obvious. Research, Analyze and make your own perspective, take opinions of smart people, brainstorm over the idea and do something new and strategic. Give people something new to look forward to.  

Analysis

Always Be New!

Being new, being innovative is something that can never go obsolete. To be new is not always easy with all that workload it can be a tough call. Any form of an innovation is inspired. But if you inspire yourself from just one project then you are the most foolish person on earth. Because its equivalent to plagiarism. But what if you copy or inspire from various works of creative people. Copy your work from ten it will be somewhat new but if you copy from hundred then your work will have the most original effect it can ever have. Because what happens is when you put an idea inside your head from one project and the second idea from the second project and so on and so forth the hundred ideas that have been now registered in your brain will jumble up and form a new idea.

Branding in Delhi By Pankaj Gupta , Radical Reflex

Think New

Product And General Photography – The Key To A Successful Marketing Campaign

When it comes to marketing the products or services of a business organization, high quality photographs play a critical role in ensuring the success of the campaign. The pictures help the end users to get a preview of what they would be investing in and make an informed decision about the same. Generally, business organizations use two types of photographs for their marketing campaigns, which are discussed below. 

General Photography

As the name suggests, this type of photography involves using general pictures related to the products or services being offered by a business organization. This type of photography is mostly used in websites that sell a service, idea or concept to the end users. For example, companies offering software development services or SEO services or websites preaching a specific philosophy or even personal websites can use general photography for business promotion. The pictures that can be used include those of a rising sun, a happy family or even a picturesque view outside a window. 

Points To Consider While Choosing General Photography Images

Contrary to what many people think, choosing general photography images for ensuring an impressive website design is not that easy. Designers need to consider various factors to make a perfect match between the images and the concept being sold by the website.  Listed below are the most important of these factors. 

Content Of The Image: The general photography images should set the tone for the services being offered by the website. Even if the images do not directly symbolize the type of services being offered, they should be relevant to the context. For example, a parent assisting a toddler in operating a device can set the right premise for a website that offers technical customer support services. 

Retaining The Interest Of Visitors: In addition to being informative, the images chosen for website designing also need to be eye catching and attractive. This is especially true for designing landing pages to set the right mood for the visitor to explore other pages of the website. Using the image of an enthusiastic customer peeking in through a door or a window decorated with the logo of the organization can raise the curiosity of the visitors.

  Having The Right Dimensions: If the general photography image is not appropriately sized, it will not have the desired impact on the visitors. This needs to be especially considered for images that cover only a certain part of the page on which it is being used. Take the example of an image of a horse rider jumping a fence that covers the top quarter of the landing page. If the image is not appropriately sized, it can appear blurred or even distorted, ruining the look of the page. 

  Images With The Right Emotion: It is extremely important to choose images that reflect the right emotion. Most website designers prefer images which have real people displaying positive emotions like happiness, enthusiasm and hope. That is why the images of a smiling professional or a happy child are more commonly used.

Product Photography

This type of photography is used mostly by organizations that actually want to promote a physical product. In fact, most web designers seek neat and crisp pictures of the products to attract the users instantly. Businesses related to sale of gadgets, life-style items or even home and other accessories are most likely to use product photography. For example, in case of mobile phone or a tablet, pictures being clicked from multiple angles can prove extremely beneficial. 

Points To Consider While Choosing Images Of Products

When it comes to describing a product, a single image speaks louder than a thousand words. To make this adage true, it is important to choose the appropriate photographs that highlight the positive aspects of the products being offered by the website. Many business organizations today hire professional photographers for clicking the images of specific products. However, even these professionals need to keep the following factors in mind for best results. 

Ø  Maintaining The Focus: Maintaining focus is the most important aspect of clicking product pictures. The photographers need to be aware of what to highlight and what to avoid, especially when taking close-up shots. For example, while clicking the pictures of shoes, it is important to focus on their shape and design rather than the legs of the model wearing them or the logo of the manufacturing company. 

Ø  The Quality of Images: When it comes, to product photography, most web designers prefer images clicked with high resolution cameras from close angles. This gives a more realistic feel to the website visitors, which in turn leads to better conversion rates. For example the image of a fashion accessory such as a bracelet when clicked from a short distance with a high resolution camera, provides better information about the finer details of designs and patterns which help in retaining the interest of the users. 

Ø  An Appropriate Background: It is important to click the images after placing them in an environment that is related to them. This enables the website users to connect with the overall image in a natural manner and create a lasting impression in their minds. For example clicking the pictures of coffee mugs that are placed on a coffee table in a living area, creates a deeper impact than the image of the same cups placed on the shelves of some store. 

Ø  Providing Views From Different Angles: The best way to highlight a product on a website is to click its images from different angles. This helps in creating an overall picture of the product in the minds of the visitors, while also providing them complete details of the same from every angle. Most websites offering mobile devices and other electronic gadgets use this technique to provide their prospective customers with a complete picture of the product through front, back and even side images. 

 Conclusion

Irrespective of the photography techniques  used for clicking the pictures, for website design, it is important that they are of extremely high-quality and present a clean and uncluttered look. Then only can the web designers use them to create successful marketing campaigns that ensure higher profitability and better conversion rates.

Get started with flaunting designs for your homepage with Radical Reflex

 To effectively plan and flaunt a website, it should first attract the users. So for that you must make it a priority to plan with us. We are developing new designs by prototyping online. We do it on paper and planning and later designing them through computer.

Radical Reflex -Web Design company, dedicated to vary designing that are customized informative corporate web site design with proven SEOs. Every month, we cater a quota of website projects to ensure our client’s website is taken care of properly. First come, first serve is our agenda. Don't wait. RR offers corporate-look web designs yet affordable for your website. 

RR offers a wide range of services other than mock up designs including professional web design and web development, web application, web maintenance, web marketing, web hosting, and corporate identity for business owners desiring a cost-effective website and excellent search engine results.

Customer Service is our first priority in the highly demanded online business. We take advantage of latest of latest leading edge technologies in order to keep up the high standard. Our lineup narrowly follows new inclinations and effectively executes spanking new ideas. We take care of every client independently, lay great anxiety on needs and make you divergent from the others. It is not easy to make a website layout that compliments rich sites and competing one. 

In order to make a great website, professional web designers are given this responsibility to take advantage of the website that they have to implement on the homepage to give it a unique look and to analyze layout, design and functionality. We have rounded up 42 unique designs that you can get most out of designing your home page. Few projects are mentioned below.

•  Mirinda Sorbet
•  ATrip2
•  BangulaMukhi Jyotish Tantra
• Parikrama
•  Zapak Kids
•  Zapak Cricket
•  Geothermal/ HVAC
• Soilworks
• Best Western International Hotels
• Bowling Professor
• Dons Machining

Still there are many projects which are not mentioned and at a halt there are lots to come.

Design is the passion backed by a team of top designers we can work with you to create your vision, your personality and your point of difference. Our designer’s expertise spans across various disciplines including branding, digital designing, logo designing, SEO. Mock Up designing is the key to expanding the quality of your website that will ultimately reach the customers base. We have the experience to ensure your interior displays. With our wide variety of mocking up services that includes tools, etc we are well equipped to meet and exceed your requirements. 

We are committed in finding out the original belief of your brand and searching for the hidden assets in your brand. We also help the owners to better understand how to influence customer’s passions and preferences so that your company can establish the value of the brand.

We are one who reflects the dreams of clients and gives a progressive web solution. We develop brand identities & web applications, create stunning websites and do various other designing for clients all over the world.

We Radical Reflex is India’s one of the fastest growing Company with the team of highly Dedicated, Trained, Skilled and Experienced Professionals. We as professionals take great care of each and everything ensuring that the final product is given on time every time within the Budget by utilizing the finest Technique, Technology & Creative Thinking at our disposal.