Most of the people think that
designing is all about appealing the eyes while most of the designers and
advertising firms can fall into this category. They give so much importance to
the designing elements that they miss out on the general communication that
needs to be conveyed and addressed. Most of them as experienced have either
followed a trend that was hit in the market or they go with the visual appeal
without giving importance to the communication that needs to be addressed and
the various mediums used for communication like the hoardings, billboards, etc.
For information sake there are many modes of communication that needs to be
addresses but here we will speak about the two main modes of communication i.e.
Communication through designing and the mediums of communication followed.
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| Logo Designing |
Mediums of Communication
The mediums of communication is
the channel that is used while displaying your advertisements. There are many
forms of channel like the Out of home Advertising that is done via Hoardings
that you see placed on buildings displaying ads from various companies,
Posters, Bus Advertising, Lamppost Banners, Street Advertising, Postcards,
Taxi, Mobile Billboards are those big banners posters that are movable. It’s
imperative for the marketers to follow standards while designing the elements
as well as understand the best medium of conversation.
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| Website Designing |
A few examples of the worst sorts
of mediums used for advertisements which have been followed suit and a few
advertisements which never made any sense to the world. Beginning from the
recent and the worst advertisement ever seen. At the metro station the entire
train was plastered with the posters not even a minute space was left out, from
the windows to every inch of the trains was covered. The moment one entered the
stations it felt like they are being suffocated to see what my company looks
like. See what I have in store for you. They were suffocating the audience with
their display. If the marketers had a chance they will begin branding on the
sky on the trees and the leaves. That was plain horrible. Get new but not this
new that you message suffocates the audience.
Communication through designing
When we design posters, banners,
billboard, etc the designers need to keep in mind not just the designing
elements of the posters but also the communication. Now what is the
communication? Does it mean a separate write up? Not necessarily. Communication
can be made via designing. But it not always necessary that you need to fill
the designing with with all the good designs you come across the internet. What
is there is a set of audience who is well aware of image that you just
plastered it from a different place? The message that you give out to the
audience is that of plagiarism. Which will not hold any relevance to your brand
image. Building your brand image and through information overload or designing
overload is an extremely bad idea. For people are way too busy in their lives,
we as marketers understand that they have a lot of hassles to deal with and if
we don't present ourselves precisely then we might go in for a toss. If there
is information overload they will not even bother to look into your faces. So
preciseness is the word here. Be precise, be minimalist but be strong with the
one word that you choose or be strong enough with that one image you chose to
display it’s imperative to know that it is not copied from somewhere else.
Because plagiarism can be the worst mistake from designers. You can communicate
a message via a simple image or even one word, but make sure that one thing is
strong enough to hit the audience in their mind.
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| Communication |
Brainstorm
In order to have the desired
effects and results for your campaign and advertising its highly suggested to
sit for a brainstorming session. First highlight the USP’s of the products and
what makes the product stand out from the other products. Then define the
target audience. Which kind of audience would like to use that kind of products
and where will they be found in majority. Will be they be found nearby homes,
colonies or societies or will they found in malls, pubs, bars, offices, trains,
metros, roads. Defining the right kind of target audience and the right mode of
communication is almost half of the campaign is achieved. It is not always
imperative for a company to go for those mode of communication that is
expensive like the Tv commercial or hoardings. Initially they can begin with
the Pilot Campaign where the campaign is first tried and tested and according
to success measurement then the campaigns are carried forward to other forms of
advertisements.
Campaign involves the expense of
a lot of money so its wise to not to follow what has already been done going by
the obvious. Research, Analyze and make your own perspective, take opinions of
smart people, brainstorm over the idea and do something new and strategic.
Give people something new to look forward to.
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| Analysis |
Always Be New!
Being new, being innovative is
something that can never go obsolete. To be new is not always easy with all
that workload it can be a tough call. Any form of an innovation is inspired.
But if you inspire yourself from just one project then you are the most foolish
person on earth. Because its equivalent to plagiarism. But what if you copy or
inspire from various works of creative people. Copy your work from ten it will
be somewhat new but if you copy from hundred then your work will have the most
original effect it can ever have. Because what happens is when you put an idea
inside your head from one project and the second idea from the second project and
so on and so forth the hundred ideas that have been now registered in your
brain will jumble up and form a new idea.
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| Think New |
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