Tuesday, 17 February 2015

The New Generation Photography

Photography the word has its origins from Greek words photos and graphite. Photos which means light and Graphite which means to draw, when we join them together we write them as drawing with light. Camera’s functionality begins with capturing images when there is light. However with the advancement in technologies there are lenses which can capture pictures in the dark.

From the time when I was born turning way back in the 1980’s my parents used to carry the camera where they used to turn around the switch every time a picture was being clicked. But are we ready to face hassles as such? Neah! There are so many convenient ways through many devices like smartphones  which is the most convenient option for photography nowadays. The hassles of carrying an extra device just for the sake of photography is not a cup of tea for the audience, but then there is a huge difference between a photograph taken from a camera to the photograph taken that from a professional camera.

I met a friend who sometime back who is into films, he had a camera from the 80’s of Nikon. He said that most of his work were from the camera itself but due to advent of the updated models there is nothing that can be compared with the camera that are used these days. Plus there are lenses of different types, one of a lense which was launched was being able to take photographs when the object is in motion. Then there are lenses which take photographs in the dark.
Talking about photography in earlier times when camera’s were used during vacations, family picnic, outing with friends, it was limited to these segments. But in time photography has expanded itself in almost all the spheres in the Business Industry.

Photography is one of the major tools used for marketing

Appealing or Beautiful objects attract people, be it a beautiful women or a beautiful design. We can’t always portray womens in the company posters, especially the industry which is not oriented towards them. For the business that deals with men accessories, there is no need for women in the pictures, however most of the ads that are used show women being in awe of the man when he uses that particular product.

When we see a picture of a beautiful women let’s say Audrey Hepburn, she is known to be the most graceful lady of all times. People who are not aware of her charisma or her power that she held in the Hollywood Industry, only by looking at the photograph one can comprehend the graciousness she carries which lead her to stardom. That is the the level of importance of photography, for they define your company, your industry standards. The more appealing a photograph is greater the views, greater the knowledge of the audience, greater you develop the skills for marketing. Also because most of the times it so happens that alongside a photograph there is either a  message or there is a hell lot of content which needs to be read. Only by looking at the photograph we can assure ourselves whether the article interest our mindset or not. Similar concept is followed when business people market their products, through branding via Hoardings, Billboards, Print Media like Newspapers, Magazines, Pamphlets, etc. If a pamphlet is distributed amongst a set of audiences which do not have a great use of photography then marketing via pamphlet is a total waste.

Cinema is one of the biggest industry in the respective nations and also uses a high modes of technologies. It’s imperative for these segment to keep up with the professionalism.

Tools used to enhance photography

Truth can never be hidden for they eventually find a way to out to expose themselves, photography is such. They define the reality, but its imperative that the same reality is showcased in a better way through modifications like the editing tools like AdobePhotoshop where there are many modifications applied. People have come to appreciate beauty from time immemorial. For everything that we capture may not have its desired outcome. It becomes important for huge industries like Cinema Houses, Business Partners the photographs that is used undergoes editions with an additional elements of designs otherwise the photograph will not sell on its own especially when it’s meant for business purposes.


Powerful Tool

Photographs are nowadays used for every forms of communication. While one is shopping alone, they share the photographs with their friends asking the opinions on the dress. Shopping portals like Flipkart, myntra and likewise if they do not display their dresses in the right way then they are ought to make a huge loss. As for the business their image is well portrayed by their websites and branding done in billboards, Hoardings etc. Think about a hoarding which is just a picture of lay man shopping? Will the audience at all be able to make anything out of it? That is why the need for other tools like Corel Draw, Adobe photoshop, Animax amongst others.

Photography image

Photographs are now used in almost all the spheres like Newspapers, Magazines, The cover designed used in the books. Pictures used in television. A friend of mine is not photogenic at all. We have tried very angles to get him, “The Look”, most of the lay man have failed even after edition can never manage to get a good photo out of this ugly guy. But the work of a good photographer is that no matter how worse the circumstances he is in he will make the best use of it. That is the kind of work done in Television. Many actors like Uday chopra for instance, Take Ajay Devgan for instance, initially when he began his career many directors opposed him, but due to the combination of makeup and photography a huge difference can be made.

Digital Photography

 In the digital platform photographs are taken every day for uploading on FacebookInstagram and celebrities or well known people choose to express themselves through photographs. Phone undoubtedly plays a major role but nothing that can be compared to a good camera. There are various software's that help you edit photographs like the Picasa.

Digital tools

Talk about any industry which is oriented towards business. Travelling being a major problem, most of the work is done through photographs. For instance if someone looking to buy  a house, the buyers will ask for photographs from the brokers then they will make efforts to visit the house.

The upcoming generation are more oriented digitally, and companies like Kodak, Fuji, Agfa have  gone almost bankrupt. Its time for these companies to change their business strategy.

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