Case Study: Acuity National

Project Brief

Acuity National Real Estate Solutions, LLC provides title and settlement services to clients all over the nation. Based out of Louisville, Kentucky, Acuity’s team of title veterans work with partners across the country to provide fast, efficient title and settlement services of all types.

Challenges

• The website interface had to be modern, classy, minimal and user friendly.
• The homepage had to have tons of information and yet not look busy and cluttered.
• The website had to have a grid layout format made for 1366x768 resolution and higher so that it could render right in the middle of the screen on all resolutions.
• Use of modern user interactive features like slideshow, scroller, carousel and custom image hover transitions to enhance the overall user experience.
• Use of AJAX to load the data on demand to minimize the loading time. 

Solution Offered

• A stunning user interface was designed crafted with custom icons, graphics and HD quality rich images to enhance the look and feel of the website.
• Use of customized AJAX, CSS and jQuery to provide seamless and effortless user browsing experience.

Technology Used

• HTML
• CSS
• JQUERY
• PHP
• UI Design
• Wordpress
• Graphics

Case Study By Radical Reflex

Pankaj Gupta

Cheapest Source of Advertisement - Your own website

Companies have resorted to numerous forms of advertisements. Marketing is one of the most important segment in any industry. Companies need clients and vice versa. Companies initially have to define their target audience then select the right mediums of advertisements. If the right tool is not chosen it can have a huge negative impact on the cost. Have you ever wondered why a one rupee chocolate would go for a TV Commercial? Which is known to be the most expensive source of marketing in the industry. It’s for a very simple reason, from the time the chocolate is manufactured to the time it reaches to the retailers, the entire amount including the cost of advertising per chocolate is say  75 paise. If a brand manages to sell it in bulk let’s say 1000 pieces of chocolate per minute. The brand will manage to earn around 250 bucks every minute. And this increases the minute every time a chocolate is purchased. The money spent in marketing is “Paisa Vasool”. The possibility of opting for expensive mode of advertisements is just not possible for every company. There are many attractive forms of advertisements which  can be found in the market today. 

Resorting to the right tool of advertisement is as important as the idea of setting up a business. There are many options available in the market. Advertisements can be segregated into, Above the Line and Below the Line Advertisements. Above the Line (ATL) are type of advertisements that you would see in Television, Cinema, Radio and Print. Print Advertisment are ones that you see in Magazines, Newspapers, Hoardings, Billboards, Merchandising etc. Below the Line (BTL) is a technique used for touch and feel products also termed majorly as Experiential Marketing which can also be referred to as on ground campaign. This generally help in bringing products near the customers which help them experience the product by touch and feel methods before they come to a decision of purchasing the product. 

There are other forms of advertisements like Public Relations which help enhance the goodwill of the brand. Public Relations generally help in transforming the entire brand image. For an example, the company volunteers for philanthropy activities which helps in transforming the goodwill of the company. 

MICE can be classified as Meeting, Incentives, Conference and Events. Through these mediums companies organize meeting with their customers, dealers, retailers, sellers. Incentive’s are an important mediums to interact with sellers, dealers and retailers. Conference also sometimes referred to as conventions is organized when important meetings needs to be held. Events is organized at time of product launch most of the time it is also a fun filled activity among the employers and employees of a company.

Coming of age the concept of Digital Marketing is growing rapidly and most of the companies are falling into this category of advertisement. These forms of marketing are ones that make use of electronic devices like computers, laptops, notebooks, smartphones, tablets amongst others. There are many other portals that list’s business in it’s website which is common forum used for marketing. Portals like Just dial, India Mart. Innovative modes of advertisements like Guerrilla, Ambient  Marketing. 

As mentioned earlier there are many modes of advertising a company can resort to, the ATL forms of advertisement are generally resorted by companies who have been there in the market for years. They have established themselves over the years and investing in these forms of advertisement is not a big deal for them. BTL is resorted by brands who are a tyro in the field and the need to establish themselves. The general process followed while selecting the modes of advertisement is one where the target audience is defined and then the tools of advertisement is chosen which is majorly accessible to the target audience, that is when you know you have hit the dart right on it’s point. But that is not always the case, not many have the sensibilities of adopting the right methods, for they fall for the glamour. This decision only has a negative impact later on it’s stage. 

Brand that are new in the market and don’t have enough capital to invest for marketing may resort to cheaper modes of advertisement like door to door, cold calling or even bulk email. These forms of marketing tools are simply annoying. They only have a negative impact on the brand. Even if the company has lots of money to invest that would not mean that you would just go randomly branding. Recently it was seen in the Delhi Metro’ the exteriors of the trains were entirely branded. That was simply the most disgusting form of advertisement. The reaction from the audience was something like, “Dude, Let us breathe and give us some space”. It felt something like, if companies had the power they would opt for branding of the nature.

Striking a Balance

Which is the most important factor, because they define the goodwill of your company. If customers feel that you are invading their personal space they will probably never select you. Even if they do they might eventually end up getting annoyed with you and choose to deny your services. You might either be a veteran in the market or a tyro the most important form of advertisement that everybody resort to is the website. If this segment is not taken care of then they will eventually end up creating a negative image.  Any prospects searching for some services or looking to buy a product will first and foremost look into the details of your company which is found in your website. So why not consider enhancing your website, which is also the cheapest forms of advertisement.

A Few Main Things We Consider While Designing A Branding Website for you

Now, once we know that a website is one of the most important aspects or ingredients of modern day branding in the year 2015, better the website, better is the first impression. And mind it, we take no chances spilling over some nuisance on your websites through Amateurs! Radical Reflex is a company that has a well defined process flow, your website designing passes through. The dedicated visualizer, i.e. Pankaj Gupta, well known in this industry for his remarkable work for more than a decade, sets the primary stage of your website designing and then other experts join the process to give that concept a reality.

Dear Flipkart and Amazon, when do you start offering one day delivery nahin toh free!

This can be a possibility in the near future. The festival of Diwali made the Flipkart and Amazon cash registers ring loud. And also has started a war for being the best e –tailer. They have made record sales which no single retailer, however large the stock could have achieved. Their success mantras lies in the fact that they have a wide range of products offered at cheaper rates than most retailers offer to their buyers. Let us see the comparison of e-tailing  vs retailing.

Flipkart-Online Shoping 

E-Commerce or online shopping

E-tailers like flipkart and Amazon are cashing on the 1% Indian masses that shop online. Shopping online saves a lot of money for the buyers, as these e-tailers offer very good bargains compared to retailers. We all love great bargains, The money saved increases our purchasing power hence people 

who are already shopping online prefer it to actually going to retail outlets.

Amazon- Online shopping Site 

E-commerce is a very fast growing channel. You too must join in by creating your own website to 

take advantage of the growing customer trend.

Huge discounts possible

Retailers have to maintain a large stock and have to display it in a tempting and appeasing manner. The hired salespersons are trained, in their approach, behavior, knowledge of product, pricing, and discounts (which are no more than 20% max).Due to such overheads it is not possible to give customers a tempting discount.

Comparatively e-tailers like Flipkart and Amazon gave discounts up to 40% - 60% this Diwali! They do not have showrooms to maintain, just warehouses to dispatch parcels from to the customer.

Getting a website for yourself not only keeps you in with the market trend but also saves money .As an early bird catches the worm, you can be a part of the growing e-commerce market. By the time it catches on you have a head start.

Increase in users/Customer loyalty

Retailers are always in competition with each other for customers. If the customer shifts or gets transferred, another retailer receives the benefit. Due to proximity, buyers feel that if there is any problem with the products, retailers should be easily accessible for complaint.

E-tailers like flipkart or amazon have a nearly whopping 18 million registered customers. Irrespective of their location, products delivered on time at the place mentioned by the use of phone or computer. Complaints are handled equally fast by direct exchange of product that too home delivered! No service centre hassles for them. Since customer loyalty is important, they keep customers happy.

This is also a very subtle way of branding. Create awareness of your product or service by having a website of your own, as today’s generation is dependent on their phone for buying. They surf net for product, see it at a showroom and purchase it at the cheapest rates.

Delivery and complaint

Amazon India introduced its one-day delivery, which is a very smart move. Following suit, Flipkart also made the one-day delivery offer. Complaints are fixed in a day, provided it is not festive season. 

• You complain by phone and your replacement comes equally fast. 
• Retailers find it difficult to catch on such network that runs like a clock.
• Soon there will be a day when they claim, delivery on the same day nahi toh free.

Flipkart and Amazon have revived our age-old shopping methods of the kings. The royals shopped from the comfort of their palace. The sellers were always at their service ready with the product required. To keep in with the trends, it is important to have a website for your products and services. The customer is king and having his needs easily accessible on the net, makes him feel like one. 

Go for a website to make your products or services easily accessible.

Radical Reflex