When it comes to marketing the products or services of a business
organization, high quality photographs play a critical role in ensuring the
success of the campaign. The pictures help the end users to get a preview of
what they would be investing in and make an informed decision about the same. Generally,
business organizations use two types of photographs for their marketing
campaigns, which are discussed below.
General Photography
As the name suggests, this type of photography involves using
general pictures related to the products or services being offered by a
business organization. This type of photography is mostly used in websites that
sell a service, idea or concept to the end users. For example, companies
offering software development services or SEO services or websites preaching a
specific philosophy or even personal websites can use general photography for
business promotion. The pictures that can be used include those of a rising
sun, a happy family or even a picturesque view outside a window.
Points To Consider While
Choosing General Photography Images
Contrary to what many people think, choosing general photography
images for ensuring an impressive website design is not that easy. Designers
need to consider various factors to make a perfect match between the images and
the concept being sold by the website.
Listed below are the most important of these factors.
Content Of The Image: The general photography images should set the tone for the services
being offered by the website. Even if the images do not directly symbolize the
type of services being offered, they should be relevant to the context. For
example, a parent assisting a toddler in operating a device can set the right
premise for a website that offers technical customer support services.
Retaining The Interest Of
Visitors: In addition to being informative, the
images chosen for website designing also need to be eye catching and
attractive. This is especially true for designing landing pages to set the
right mood for the visitor to explore other pages of the website. Using the
image of an enthusiastic customer peeking in through a door or a window
decorated with the logo of the organization can raise the curiosity of the
visitors.
Having The Right
Dimensions: If the general photography image is not
appropriately sized, it will not have the desired impact on the visitors. This
needs to be especially considered for images that cover only a certain part of
the page on which it is being used. Take the example of an image of a horse
rider jumping a fence that covers the top quarter of the landing page. If the
image is not appropriately sized, it can appear blurred or even distorted,
ruining the look of the page.
Images With The Right
Emotion: It is extremely important to choose images
that reflect the right emotion. Most website designers prefer images which have
real people displaying positive emotions like happiness, enthusiasm and hope.
That is why the images of a smiling professional or a happy child are more
commonly used.
Product Photography
This type of photography is used mostly by organizations that
actually want to promote a physical product. In fact, most web designers seek neat
and crisp pictures of the products to attract the users instantly. Businesses
related to sale of gadgets, life-style items or even home and other accessories
are most likely to use product photography. For example, in case of mobile
phone or a tablet, pictures being clicked from multiple angles can prove
extremely beneficial.
Points To Consider While
Choosing Images Of Products
When it comes to describing a product, a single image speaks louder
than a thousand words. To make this adage true, it is important to choose the
appropriate photographs that highlight the positive aspects of the products
being offered by the website. Many business organizations today hire
professional photographers for clicking the images of specific products.
However, even these professionals need to keep the following factors in mind for
best results.
Ø Maintaining The Focus: Maintaining focus is the most important aspect of clicking product
pictures. The photographers need to be aware of what to highlight and what to
avoid, especially when taking close-up shots. For example, while clicking the
pictures of shoes, it is important to focus on their shape and design rather
than the legs of the model wearing them or the logo of the manufacturing company.
Ø The Quality of Images: When it comes, to product photography, most web designers prefer
images clicked with high resolution cameras from close angles. This gives a
more realistic feel to the website visitors, which in turn leads to better
conversion rates. For example the image of a fashion accessory such as a bracelet
when clicked from a short distance with a high resolution camera, provides
better information about the finer details of designs and patterns which help
in retaining the interest of the users.
Ø An Appropriate Background: It is important to click the images after placing them in an
environment that is related to them. This enables the website users to connect
with the overall image in a natural manner and create a lasting impression in
their minds. For example clicking the pictures of coffee mugs that are placed
on a coffee table in a living area, creates a deeper impact than the image of
the same cups placed on the shelves of some store.
Ø Providing Views From
Different Angles: The best way to highlight a
product on a website is to click its images from different angles. This helps
in creating an overall picture of the product in the minds of the visitors,
while also providing them complete details of the same from every angle. Most
websites offering mobile devices and other electronic gadgets use this
technique to provide their prospective customers with a complete picture of the
product through front, back and even side images.
Conclusion
Irrespective of the photography techniques used for clicking the
pictures, for website design, it is important that they are of extremely
high-quality and present a clean and uncluttered look. Then only can the web
designers use them to create successful marketing campaigns that ensure higher
profitability and better conversion rates.
