The New Generation Photography

Photography the word has its origins from Greek words photos and graphite. Photos which means light and Graphite which means to draw, when we join them together we write them as drawing with light. Camera’s functionality begins with capturing images when there is light. However with the advancement in technologies there are lenses which can capture pictures in the dark.

From the time when I was born turning way back in the 1980’s my parents used to carry the camera where they used to turn around the switch every time a picture was being clicked. But are we ready to face hassles as such? Neah! There are so many convenient ways through many devices like smartphones  which is the most convenient option for photography nowadays. The hassles of carrying an extra device just for the sake of photography is not a cup of tea for the audience, but then there is a huge difference between a photograph taken from a camera to the photograph taken that from a professional camera.

I met a friend who sometime back who is into films, he had a camera from the 80’s of Nikon. He said that most of his work were from the camera itself but due to advent of the updated models there is nothing that can be compared with the camera that are used these days. Plus there are lenses of different types, one of a lense which was launched was being able to take photographs when the object is in motion. Then there are lenses which take photographs in the dark.

Talking about photography in earlier times when camera’s were used during vacations, family picnic, outing with friends, it was limited to these segments. But in time photography has expanded itself in almost all the spheres in the Business Industry.

Photography is one of the major tools used for marketing

Appealing or Beautiful objects attract people, be it a beautiful women or a beautiful design. We can’t always portray womens in the company posters, especially the industry which is not oriented towards them. For the business that deals with men accessories, there is no need for women in the pictures, however most of the ads that are used show women being in awe of the man when he uses that particular product.

When we see a picture of a beautiful women let’s say Audrey Hepburn, she is known to be the most graceful lady of all times. People who are not aware of her charisma or her power that she held in the Hollywood Industry, only by looking at the photograph one can comprehend the graciousness she carries which lead her to stardom. That is the the level of importance of photography, for they define your company, your industry standards. The more appealing a photograph is greater the views, greater the knowledge of the audience, greater you develop the skills for marketing. Also because most of the times it so happens that alongside a photograph there is either a  message or there is a hell lot of content which needs to be read. Only by looking at the photograph we can assure ourselves whether the article interest our mindset or not. Similar concept is followed when business people market their products, through branding via Hoardings, Billboards, Print Media like Newspapers, Magazines, Pamphlets, etc. If a pamphlet is distributed amongst a set of audiences which do not have a great use of photography then marketing via pamphlet is a total waste.

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Cinema is one of the biggest industry in the respective nations and also uses a high modes of technologies. It’s imperative for these segment to keep up with the professionalism.

Tools used to enhance photography

Truth can never be hidden for they eventually find a way to out to expose themselves, photography is such. They define the reality, but its imperative that the same reality is showcased in a better way through modifications like the editing tools like AdobePhotoshop where there are many modifications applied. People have come to appreciate beauty from time immemorial. For everything that we capture may not have its desired outcome. It becomes important for huge industries like Cinema Houses, Business Partners the photographs that is used undergoes editions with an additional elements of designs otherwise the photograph will not sell on its own especially when it’s meant for business purposes.

Powerful Tool

Photographs are nowadays used for every forms of communication. While one is shopping alone, they share the photographs with their friends asking the opinions on the dress. Shopping portals like Flipkart, myntra and likewise if they do not display their dresses in the right way then they are ought to make a huge loss. As for the business their image is well portrayed by their websites and branding done in billboards, Hoardings etc. Think about a hoarding which is just a picture of lay man shopping? Will the audience at all be able to make anything out of it? That is why the need for other tools like Corel Draw, Adobe photoshop, Animax amongst others.

Photographs are now used in almost all the spheres like Newspapers, Magazines, The cover designed used in the books. Pictures used in television. A friend of mine is not photogenic at all. We have tried very angles to get him, “The Look”, most of the lay man have failed even after edition can never manage to get a good photo out of this ugly guy. But the work of a good photographer is that no matter how worse the circumstances he is in he will make the best use of it. That is the kind of work done in Television. Many actors like Uday chopra for instance, Take Ajay Devgan for instance, initially when he began his career many directors opposed him, but due to the combination of makeup and photography a huge difference can be made.

Digital Photography

 In the digital platform photographs are taken every day for uploading on Facebook, Instagram and celebrities or well known people choose to express themselves through photographs. Phone undoubtedly plays a major role but nothing that can be compared to a good camera. There are various software's that help you edit photographs like the Picasa.

Talk about any industry which is oriented towards business. Travelling being a major problem, most of the work is done through photographs. For instance if someone looking to buy  a house, the buyers will ask for photographs from the brokers then they will make efforts to visit the house.

The upcoming generation are more oriented digitally, and companies like Kodak, Fuji, Agfa have  gone almost bankrupt. Its time for these companies to change their business strategy.

Contact us For Photography service in Delhi

These Navratras- Get a new website for your business or service

Navratras is one of the most auspicious times for all new and good things. It marks the occasion for a progressive beginning for all new things .Even in the business sector, be it products or services, all those connected to business or service  aim for and hope to have flourishing business. The best time is Navratras.

Jai Mata Di

Beginning of the peak business season

The Navratras are a time all businesspersons wait for. Navratras come after the period of Shraadh is over. During Shraadh the purchasing of products or services is almost negligible. However big or small the business, all is affected. To be in the market or to enter the market, a website becomes necessary. Today’s business trends are very different from the past. With the growing ‘Tech Savvy’ masses, Computers and the World Wide Web has made shrunk the globe and made the world a small place. When we talk of high tech services, globalization, and being available 24*7 for customers, we should be in tune with the trend. For this, be seen- make your presence known on the internet.

 Peak Season Marketing Manager

You are a one-man show, or a small business or a large one, irrespective of the size, it is important to be online as Navratras is a peak season. A  Season which marks the beginning of all Shubh Din because Deepawali and the marriage season follows. Think today almost half of the world looks for information online before going in for the final purchase. If you are not on the web, you are losing business to your competitors. In fact the smaller, you are all the more important that you have a website. It is your 24*7 marketing manager.

Pick Season

Navratra is a Pre- NRI season

Come November and December there will be an influx of NRIs in India, especially from the USA and UK. Since they have a limited period, they do advance planning for their trip, be it shopping or match making. They are always searching on the net for their Indian needs; hence, this is the need of the hour. In this highly competitive arena, you have to find ways to increase your business. You must reach your potential clients who are located all over the world. A web site is the best solution as customers can avail information 24*7. A web site can show case information about you to the maximum in a very attractive and positive way.

Try to get the best at the cheapest 

Navratras is a great excuse to get the best bargains. Most of the web developers do give a discount. They have a vast range of products. You can start form just the basic of just getting a site of your own. Then learn to use it effectively and become a pro when the November NRI season is on! In case, you are a first timer. If you already have a web site, then upgrade .Being noticed is very important.

Your web site represents you and your business. Whenever you go in to design a website for your company, be very focused in what you want to tell your customers about yourself. If should be very effective and attractive at the same time precise. Learn how to use it to your maximum advantage. Make the right choice when you choose your designer as what your site shows what you are. Your site speaks for you and represents you.

Discounts

 For all this, you need an edge over your competitors so be the early bird and get a website for yourself these Navratras.