Cheapest Source of Advertisement - Your own website

Companies have resorted to numerous forms of advertisements. Marketing is one of the most important segment in any industry. Companies need clients and vice versa. Companies initially have to define their target audience then select the right mediums of advertisements. If the right tool is not chosen it can have a huge negative impact on the cost. Have you ever wondered why a one rupee chocolate would go for a TV Commercial? Which is known to be the most expensive source of marketing in the industry. It’s for a very simple reason, from the time the chocolate is manufactured to the time it reaches to the retailers, the entire amount including the cost of advertising per chocolate is say  75 paise. If a brand manages to sell it in bulk let’s say 1000 pieces of chocolate per minute. The brand will manage to earn around 250 bucks every minute. And this increases the minute every time a chocolate is purchased. The money spent in marketing is “Paisa Vasool”. The possibility of opting for expensive mode of advertisements is just not possible for every company. There are many attractive forms of advertisements which  can be found in the market today. 

Resorting to the right tool of advertisement is as important as the idea of setting up a business. There are many options available in the market. Advertisements can be segregated into, Above the Line and Below the Line Advertisements. Above the Line (ATL) are type of advertisements that you would see in Television, Cinema, Radio and Print. Print Advertisment are ones that you see in Magazines, Newspapers, Hoardings, Billboards, Merchandising etc. Below the Line (BTL) is a technique used for touch and feel products also termed majorly as Experiential Marketing which can also be referred to as on ground campaign. This generally help in bringing products near the customers which help them experience the product by touch and feel methods before they come to a decision of purchasing the product. 

There are other forms of advertisements like Public Relations which help enhance the goodwill of the brand. Public Relations generally help in transforming the entire brand image. For an example, the company volunteers for philanthropy activities which helps in transforming the goodwill of the company. 

MICE can be classified as Meeting, Incentives, Conference and Events. Through these mediums companies organize meeting with their customers, dealers, retailers, sellers. Incentive’s are an important mediums to interact with sellers, dealers and retailers. Conference also sometimes referred to as conventions is organized when important meetings needs to be held. Events is organized at time of product launch most of the time it is also a fun filled activity among the employers and employees of a company.

Coming of age the concept of Digital Marketing is growing rapidly and most of the companies are falling into this category of advertisement. These forms of marketing are ones that make use of electronic devices like computers, laptops, notebooks, smartphones, tablets amongst others. There are many other portals that list’s business in it’s website which is common forum used for marketing. Portals like Just dial, India Mart. Innovative modes of advertisements like Guerrilla, Ambient  Marketing. 

As mentioned earlier there are many modes of advertising a company can resort to, the ATL forms of advertisement are generally resorted by companies who have been there in the market for years. They have established themselves over the years and investing in these forms of advertisement is not a big deal for them. BTL is resorted by brands who are a tyro in the field and the need to establish themselves. The general process followed while selecting the modes of advertisement is one where the target audience is defined and then the tools of advertisement is chosen which is majorly accessible to the target audience, that is when you know you have hit the dart right on it’s point. But that is not always the case, not many have the sensibilities of adopting the right methods, for they fall for the glamour. This decision only has a negative impact later on it’s stage. 

Brand that are new in the market and don’t have enough capital to invest for marketing may resort to cheaper modes of advertisement like door to door, cold calling or even bulk email. These forms of marketing tools are simply annoying. They only have a negative impact on the brand. Even if the company has lots of money to invest that would not mean that you would just go randomly branding. Recently it was seen in the Delhi Metro’ the exteriors of the trains were entirely branded. That was simply the most disgusting form of advertisement. The reaction from the audience was something like, “Dude, Let us breathe and give us some space”. It felt something like, if companies had the power they would opt for branding of the nature.

Striking a Balance

Which is the most important factor, because they define the goodwill of your company. If customers feel that you are invading their personal space they will probably never select you. Even if they do they might eventually end up getting annoyed with you and choose to deny your services. You might either be a veteran in the market or a tyro the most important form of advertisement that everybody resort to is the website. If this segment is not taken care of then they will eventually end up creating a negative image.  Any prospects searching for some services or looking to buy a product will first and foremost look into the details of your company which is found in your website. So why not consider enhancing your website, which is also the cheapest forms of advertisement.

A Few Main Things We Consider While Designing A Branding Website for you

Now, once we know that a website is one of the most important aspects or ingredients of modern day branding in the year 2015, better the website, better is the first impression. And mind it, we take no chances spilling over some nuisance on your websites through Amateurs! Radical Reflex is a company that has a well defined process flow, your website designing passes through. The dedicated visualizer, i.e. Pankaj Gupta, well known in this industry for his remarkable work for more than a decade, sets the primary stage of your website designing and then other experts join the process to give that concept a reality.

Be New! -Cliché story line in movies

How do we define, creativity? How can we say that a certain set of people are creative? Let’s begin with an example. All of us have watched movies, let’s talk about one specific segments in the movie industry i.e. Bollywood. The movies that were made in the 80’s have a different style from the movies that from the 90’s and then the 21^st century movies are different even in terms of technicalities to that from the 90’s. It has evolved in due time. The audiences have evolved too, but the mass do not look at the technical details that were involved during the making of the movie. Well, that statement can however be contradictory. Many are interested in the actors involved in the movies, while many the directors, many can be interested in the technicalities, while many in the dialogues but there is n’t anything above and beyond the story line, because that is the basic foundation of any movie.

A director comes up with a great story line, makes a movie out of it and the audiences are affected by it. It goes on to become a major blockbuster, earns a great reputation and so on and so forth. But what happens next is a part of any other industry we can talk about. For an example, the Salman Khan movies are a great hit these days. Whether they make any sense at all is out of the question and we are not discussing them. Of the many recent action movies that were released of him Wanted was the first of its kind initiative which went on to become a hit and the trend began and then came movies like Dabang, Heroes, Ready, Bodyguard, Tiger then Dabang 2.
   

However discussing origins of movies where with a touch of one hand of the hero, the villain ends up flying to the other end of town, with just a puff from the hero nose a whirl wind begins. These actions related are majorly found in Tollywood and discussing when they first began it’s not something we are discussing it either. For Bollywood it wasn’t of first of its kind either, but the audiences have enjoyed them thoroughly. This trend has been followed for quite some time; we might ask ourselves why, Wanted click off or Dabang click off? Because it may have all those non sense actions filled in it but then there was a new character, a dream character that was introduced. Some part of it’s a reality some of it unrealistic. These were clubbed in together hence connecting with the mass audience. Because they had a whiff of newness in them, if these keep going on and on, then the audience is ought to get bored. And hence it will become a cliché, which is then a huge loss.

Love stories have been a major theme with the Bollywood, if they keep presenting us with the same old stories time and again, then there isn’t a market for it any more. A touch of creativity is now the most important foundation for any industry should depend on and that is why there is a rise in these segments. Every other company now has a separate segment for Creative. They hire one or many, and make sure they are the best, because it’s the only means for survival.

Examples of clichéd work in other industries

An example of clichéd work which went horribly wrong, wassap for an example was an innovation. Since it was an innovation and connected well with the audience then the competitors started coming to the market with all sorts of scheme and bribes to download their chat application for an example Viber, We Chat, Chaatz, Hike they may work with certain set of audiences but not with the mass as a whole. But the best things about these companies are that they have new features in them, which whatsapp may never have. So it is the difference that counts.

An example from a marketing industry, let’s say an advertisement firm. They receive briefs from many companies to come up with a new marketing plan, the client reaches out to many in the market not just one. Then they select the best amongst the many that they have approached. Their select only the one that has a hint of newness in them. Without which a marketing campaign will never work.

The potential of a creative person

Creativity is therefore, an addition of newness to your work, a touch of innovation, which has never been witnessed before. We might as well argue that how can anyone create and come up with something new all the time. Then I have a very valid answer to it and that is, inspire yourself not from one project for that will be labeled as plagiarism and you don’t want to put yourself in this category. Once you are labeled of this category then you have sure to had your loss. To create something new inspire yourself from different work, install them in your brain, mix them as you would do with a mixer grinder, and come up with something new of your own. Okay where do we inspire ourselves from?

Oh! Common the world of art is immense. Watch good movies for there are thousands of them, watch serials which gives you a food for a thought, go out watch play, visit art exhibitions, go out for a lonely walk, observe people their mannerisms and their reaction to a certain situation, be sensitive to people’s needs, introspect, most importantly read variety of books. You can indulge yourself in the imaginations of the author; there is no end to it. There are fiction, encyclopedia, history, politics, you jumble all of these in your head and you will eventually come out of one of your kind of work and that is a true nature of a creative person. Explore your world for there is a vast ocean in front of you, and if something does not click then indulge yourself in the works of art again. You are then ready to go. 

Your Company” In Vogue! Directions =>> Radical Reflex

In Vogue 

The need for, “Style Statement” is unending. It gets more conventional as the years pass by. Arising out of our ancestors to the new generation the only fashionable activity that keeps us in vogue and perhaps it is segmented in every spheres of life, right from childhood to the phase of adolescence, and then encompassed in the adulthood. We define our style from the way we portray ourselves to kind of schools one has visited, to wearing the most fashionable brands clothing, carrying the latest gadgets and gizmos, driving the sleekest designed car to a smashing cover photo/display picture for our facebook page and so on. We might think that these elements are concentrated towards the youth but the same rule applies for business men. Everything holds a prime importance, even the minutest element because it’s the foundation of the company that is being built. The office architecture including the interior designs, The communication strategy that is their logo, their portfolio, their branding which is now mainly exhibited through websites.

As a client I would never go for an agency whose websites are not outstanding. As a job seeker my aspirational company would be the one that have a great communication behind them and can carry themselves well. The first impression we get through is the communication exhibited through their designs. That is when Radical Reflex comes into the picture.

Radically - Getting acquainted

Not just looking at the exteriors but also delving deep to the core, strengthening that holds the structure of an organization. Radical reflex infuses its knowledge and experience in the industry of business and creativity which is an imperative trait for the unyielding men that want to involve themselves in business and want to be recognized for the same. The biggest benefit from this is the impact on business growth and brand building.

The foundation has been built and it’s time to let Radical Reflex to take over. Greater the style, the smarter you are in the market. That is why Radical Reflex has not hindered itself from providing and covering all the aspects of a designing that is required for a business. Their skilled team members have all the knowledge and creativity it requires to build a gob smacking website, an attractive brochure, or to get content written for your product and what not. Benefitting you in the following segments:

• Website Designing – One roof for quality, detailing, user interface, development and robust coding. Their experience has helped them develop services and packages that match the needs of the customers to become successful, convenient and rational assistance, exhortation and support is provided at a focused cost.

• Logo Design and Branding – The most important factor for your business establishment. A creative, eye-catching, soothing and a beautiful logo is the most integral part of this strategy.

• Graphics and Printing – Out of the box thinking and revival from the clichéd thinking which helps them and their client to make an impact on viewers. From brochures to promotional banners, they create powerful visual concepts that captivate the audience. Also assuring that apart from a pleasing look, the purpose of the banner or brochure is also satisfied. After all, the sales matter the most, don’t they?

• Photography Services – General nature of internet users is to feel attracted towards websites that have properly placed relevant images. The images not only help the website visitors to get an idea of the products and services being offered by the website but also influence their choice to engage more deeply with the website.  Being aware of this fact, the focus on enhancing the website design by offering product and general photographs and images that harmoniously blend with the colors and content for the website.
• CMS - A CMS enables the client as a web master, to manage all aspects of website, in an easy and timely manner. Adding new content update, modification of the existing content or even manage users without seeking the assistance of the website developers.

• Content Writing – Content writing is not just about providing information about the products and services offered by a website. It is about showcasing the various opportunities and options that are available to for enhancing and simplifying their everyday activities.

• Wordpress and Joomla Development - The growing popularity of Wordpress as a CMS solution is primarily due to the ease of ensuring the relevance and high quality of content which is a basic necessity for gaining better rankings across search engines. It is fast and easy to use, It is extremely powerful and efficient, It is quite flexible and easy to customize. Joomla being the oldest CMS, is mostly preferred because of its reliability and ease of creating really complex sites. The CMS offers strong social networking features, which are becoming the new buzzword in the area of online marketing and best SEO strategies.

Niche Marketing

Radical Reflex been in the industry for almost a decade has a niche for understanding your marketing segment through creativity and delving deep to comprehend your business. Experience counts – because they have been there and done that. From mistakes they have learned and have been unyielding in the process. So that is what makes Radical Reflex stand through times when your business is facing the crunch, when it need for the fame, when in need for a parent, guiding the business through their expertise in the designing segments.

Reflexes gained from Experience

We are not here to ramble on. But provide you with evidences. Going through the website you will come across their work. Their experience is this vast arena which includes in dealing with clients like Vidhu Vinod Chopra Films, Pogo Theater, Zapak.com Samsung, Nokia, Polaris IIT Delhi, Super 8 hotels, Maxim, Best Western, Think Digit, Karvy, ABP News, Pepperfry amongst others.

Being a cult

To stand out from the crowd is not an easy thing but with minds and work which is Radical who are always on the Reflex, that is when you know you are the right place and the quest for a magic designer in this whirlpool of designers has come to an end.

Dear Flipkart and Amazon, when do you start offering one day delivery nahin toh free!

This can be a possibility in the near future. The festival of Diwali made the Flipkart and Amazon cash registers ring loud. And also has started a war for being the best e –tailer. They have made record sales which no single retailer, however large the stock could have achieved. Their success mantras lies in the fact that they have a wide range of products offered at cheaper rates than most retailers offer to their buyers. Let us see the comparison of e-tailing  vs retailing.

Flipkart-Online Shoping 

E-Commerce or online shopping

E-tailers like flipkart and Amazon are cashing on the 1% Indian masses that shop online. Shopping online saves a lot of money for the buyers, as these e-tailers offer very good bargains compared to retailers. We all love great bargains, The money saved increases our purchasing power hence people 

who are already shopping online prefer it to actually going to retail outlets.

Amazon- Online shopping Site 

E-commerce is a very fast growing channel. You too must join in by creating your own website to 

take advantage of the growing customer trend.

Huge discounts possible

Retailers have to maintain a large stock and have to display it in a tempting and appeasing manner. The hired salespersons are trained, in their approach, behavior, knowledge of product, pricing, and discounts (which are no more than 20% max).Due to such overheads it is not possible to give customers a tempting discount.

Comparatively e-tailers like Flipkart and Amazon gave discounts up to 40% - 60% this Diwali! They do not have showrooms to maintain, just warehouses to dispatch parcels from to the customer.

Getting a website for yourself not only keeps you in with the market trend but also saves money .As an early bird catches the worm, you can be a part of the growing e-commerce market. By the time it catches on you have a head start.

Increase in users/Customer loyalty

Retailers are always in competition with each other for customers. If the customer shifts or gets transferred, another retailer receives the benefit. Due to proximity, buyers feel that if there is any problem with the products, retailers should be easily accessible for complaint.

E-tailers like flipkart or amazon have a nearly whopping 18 million registered customers. Irrespective of their location, products delivered on time at the place mentioned by the use of phone or computer. Complaints are handled equally fast by direct exchange of product that too home delivered! No service centre hassles for them. Since customer loyalty is important, they keep customers happy.

This is also a very subtle way of branding. Create awareness of your product or service by having a website of your own, as today’s generation is dependent on their phone for buying. They surf net for product, see it at a showroom and purchase it at the cheapest rates.

Delivery and complaint

Amazon India introduced its one-day delivery, which is a very smart move. Following suit, Flipkart also made the one-day delivery offer. Complaints are fixed in a day, provided it is not festive season. 

• You complain by phone and your replacement comes equally fast. 
• Retailers find it difficult to catch on such network that runs like a clock.
• Soon there will be a day when they claim, delivery on the same day nahi toh free.

Flipkart and Amazon have revived our age-old shopping methods of the kings. The royals shopped from the comfort of their palace. The sellers were always at their service ready with the product required. To keep in with the trends, it is important to have a website for your products and services. The customer is king and having his needs easily accessible on the net, makes him feel like one. 

Go for a website to make your products or services easily accessible.

Radical Reflex

The Art Of Designing, Not Everyone’s Cup Of Tea!

In the modern world, where the demand for well designed websites is constantly increasing, finding truly skilled and creative designers is not that easy. Although, you might come across countless professionals who claim to have a natural penchant for designing truly remarkable website that would enhance your online presence. Contrary to what most people believe, the professionals at Radical Reflex understand that effective web designing is more about integrating the artistic skills and the designing concepts rather than about using your imagination and ability to mix and match colors and patterns. They are well aware of the fact that the aim of a good web design is to communicate a specific message to people viewing the same so as to help your client achieve his business objectives, which makes them the masters of the field for developing truly fine creations of web designs.

In view of the aforementioned facts, it is not wrong to state that a designer is not responsible for creating something new. Rather the web designer helps in presenting existing information to specific target audiences in an attractive and useful manner so as to motivate them to do something that proves beneficial to the website owners. In order to achieve this objective, you as a web designer, need to be aware of the following facts about creating effective web designs.

 A good web design should present the desired information in simple and informative manner. As such you need to focus more on size, position and spacing of the text as well as the appropriate use of graphics and images rather than the color scheme and textures to be used. In fact, most renowned web designers use minimalistic styles to create the most effective and result oriented designs.

 You can be a good web designer even if you are not a remarkable artist. You need to understand that you are not creating something to express your innermost feelings, but are only responsible for presenting a pre-defined message, image or even an idea to people in a refined and stylish manner.  If you are able to convey the message in a manner that brings positive results for your clients, then you can surely attain enormous success in this field even if your designs are not artistically appealing.

 You need to always concentrate on creating designs that can help the target audiences of your clients to clearly understand the message being conveyed. At the same time, you need to ensure that your design does not offend the sentiments and sensibilities of these audiences in any manner or turn them away from the website. You might need to do some research in this aspect to create a truly effective web design.

 As a web designer, it is your responsibility to give preference to the taste and opinions of your clients and their target audiences, even if they do not match your own preferences. Remember, a good design that might not be as per your liking can also become popular and successful if its suits the taste of the end users.

 Web designing is a skill that can be learned and perfected with consistent practice. So you do not need to feel depressed if your initial designs are not actually outstanding or resemble he designs of some other websites. Like with every creative skill, web designing requires you to be extremely patient and persistent in your efforts before you can reach the height of success.

Although web designing has today become one of the most sought after professions in the IT sector only a small percentage of these designers, such as those employed by Radical Reflex, are capable of delivering designs that completely satisfy diverse client needs.
   

These Navratras- Get a new website for your business or service

Navratras is one of the most auspicious times for all new and good things. It marks the occasion for a progressive beginning for all new things .Even in the business sector, be it products or services, all those connected to business or service  aim for and hope to have flourishing business. The best time is Navratras.

Jai Mata Di

Beginning of the peak business season

The Navratras are a time all businesspersons wait for. Navratras come after the period of Shraadh is over. During Shraadh the purchasing of products or services is almost negligible. However big or small the business, all is affected. To be in the market or to enter the market, a website becomes necessary. Today’s business trends are very different from the past. With the growing ‘Tech Savvy’ masses, Computers and the World Wide Web has made shrunk the globe and made the world a small place. When we talk of high tech services, globalization, and being available 24*7 for customers, we should be in tune with the trend. For this, be seen- make your presence known on the internet.

 Peak Season Marketing Manager

You are a one-man show, or a small business or a large one, irrespective of the size, it is important to be online as Navratras is a peak season. A  Season which marks the beginning of all Shubh Din because Deepawali and the marriage season follows. Think today almost half of the world looks for information online before going in for the final purchase. If you are not on the web, you are losing business to your competitors. In fact the smaller, you are all the more important that you have a website. It is your 24*7 marketing manager.

Pick Season

Navratra is a Pre- NRI season

Come November and December there will be an influx of NRIs in India, especially from the USA and UK. Since they have a limited period, they do advance planning for their trip, be it shopping or match making. They are always searching on the net for their Indian needs; hence, this is the need of the hour. In this highly competitive arena, you have to find ways to increase your business. You must reach your potential clients who are located all over the world. A web site is the best solution as customers can avail information 24*7. A web site can show case information about you to the maximum in a very attractive and positive way.

Try to get the best at the cheapest 

Navratras is a great excuse to get the best bargains. Most of the web developers do give a discount. They have a vast range of products. You can start form just the basic of just getting a site of your own. Then learn to use it effectively and become a pro when the November NRI season is on! In case, you are a first timer. If you already have a web site, then upgrade .Being noticed is very important.

Your web site represents you and your business. Whenever you go in to design a website for your company, be very focused in what you want to tell your customers about yourself. If should be very effective and attractive at the same time precise. Learn how to use it to your maximum advantage. Make the right choice when you choose your designer as what your site shows what you are. Your site speaks for you and represents you.

Discounts

 For all this, you need an edge over your competitors so be the early bird and get a website for yourself these Navratras.

Get A Haircut Online!

Sit in front of your laptop, wet your hair, put a cover sheet around your shoulders and just relax.  It is the Amixy Renco’s Inc.* that now offers you a haircut online at just $9.99. How about imagining this line flashing on Facebook or Google, well, not right now but maybe at the speed internet is coming towards us, who knows we might get this service online in the very near future too!  Since the time it grew common amongst the common, there is nothing that seems to be matching its speed.

 

Book Your Seat

In the past 10 years, internet has progressed by leaps and bounds. What started as a means of helping people communicate with friends and acquaintances across the globe has toady turned into a phenomenon that has become an integral part of everyday living. What has most significantly changed the face and scope of internet was the emergence of e-commerce and with it the concept of online shopping. As a result, having a strong online presence has become absolutely necessary for every business seeking success in the online as well as the human world. 

The Future Scope Of Online Business

The growing attraction of people towards hiring online services and buying even the products of everyday needs online has ensured that in the near future every big and small business will need to have a website online. In fact the scope of doing business online is so vast that entrepreneurs having just a concept of a business in their minds, already plan about the type and size of the website they will need to set up online for the same. This is because they understand that having an online presence offers their business with the following advantages.

• Round the clock availability for customers
• Ability to explore new markets in an easy and cost-effective manner
• Create a professional and credible image and reputation even with limited resources
• Provide enhanced customer service and reach out to prospective clients in a more direct manner
• Minimize overhead expenses and increase profitability and efficiency
• Ability to inform and educate multiple customers simultaneously 

Do You Still Need A Website If You Don’t Conduct Business Online 

The answer is definitely yes. In fact, your need for a well established website is much more than the businesses that offer online services. This is because your website will help people to learn about your services and hence increase the number of customers you get. Moreover, your website will act as the gateway to reach out to a wider number of target audiences with minimal investment and resources. Moreover, your domain name will prove to be a profitable investment as in case you want to release it in future, you might get a good value for it from companies or individuals looking for a similar domain name.

To better explain the importance of having a website, even for business that does not offer online services, let us take an example. Let us assume that you are operating a beauty salon that offers world calls services and facilities. Now since none of the services you offer can be provided online, you might obviously not feel the need of having a website. However, imagine the growth prospects of your business, if prospective clients would be able to learn about the services you offer by conducting a simple online search. If they are looking for a service being offered exclusively by your salon, they might even be willing to travel long distances to avail the same. Such is the power of having a strong online presence. 

Why Do I Need A Website Now For My New Business

This is a question asked by many new entrepreneurs as they feel that their business is not well-established enough to bear the burden of a website. However, such businessmen rarely understand the fact that setting up a website will not only help in the growth of their business but will also play a significant role in establishing their brand reputation and goodwill. In addition, setting up a website along with the new venture also ensures you get the benefit of not only staying ahead of competition and being well aware of the do and don’ts of online marketing and business promotion. Moreover, since you are able to interact in a more direct manner with your customer, you can understand their needs and expectations better and provide solutions to meet the same. In fact this is the strategy used by most thriving brands and business organization for reaching the pinnacle of success in their chosen industry.

People, who have even the basic understanding of the scope and possibilities offered by internet, are making the right choice of getting a well designed and optimized website for their business. In fact, looking at the way the internet technology is advancing, it might even be possible for people to get their haircuts done online!

*a Hypothetical Name, no we or they do not offer any service, free or at any cost. The name is just a hypothetical name, used for this blog/ article or other places of circulation.